Kensington Sales Group
FAQ

Government sales outsourcing, answered.

Answers to the questions companies ask most about Kensington Sales Group — and about selling to government.

Jump to: About Kensington Sales Group · Services · Markets · Working with KSG · Selling to government

About Kensington Sales Group

What does Kensington Sales Group do?
Kensington Sales Group (KSG) is a government sales and business development firm. We embed experienced business development reps into your sales motion to find, contact and qualify decision-makers across federal, state and local government, education, public safety, special districts and utilities. Your team gets booked meetings, plus the market intelligence we gather along the way.
Who founded KSG, and when?
Mike Dombo founded Kensington Sales Group in 2016. He brings 30 years of sales experience and got his start in GovTech.
Where is KSG located?
Our headquarters is at 10605 Concord Street, Suite 440, Kensington, Maryland 20895. We run outreach programs across the continental United States and beyond, including Canada and Latin America.
How many meetings has KSG booked?
More than 10,000 qualified meetings for clients since 2016.
Which companies has KSG worked with?
Clients include Verizon, Siemens, Brother Mobile Solutions, Geotab, Kamstrup, KOVA, Dataminr, Viridian Weapon Technologies, Eastern Communications and Hyperion Partners, among many others. See our case studies.

Services

What services does KSG offer?
B2G lead generation and appointment setting, embedded (outsourced) SDR and BDR teams, public-sector market intelligence and research, and event and trade show prospecting. We also support capture and pre-award work for government contractors.
What is an embedded SDR?
An embedded SDR works as an extension of your team. They learn your product, value proposition and ideal customer, prospect under your brand, and book meetings directly onto your account executives' calendars — without you hiring, training or managing them.
How is this different from hiring SDRs?
You skip recruiting, ramping, benefits and management, and you don't have to wait for new hires to learn how government buys. Our reps already know the agencies, the roles and the buying cycles, and there's no long-term hiring commitment.
Is KSG a call center?
No. Each client gets dedicated reps who learn its product, messaging and ideal customer, and our team works only on public-sector and utility sales.
Do your reps prospect under our brand?
Yes. Our reps prospect under your company name and messaging, and the relationships they start belong to you.
Do you use AI?
Yes — we use AI-powered research tools to build target lists and surface buying signals from bid boards, RFPs, budgets and plans. The conversations themselves are handled by people, which is where trust with public-sector buyers gets built.
Can you reach Spanish-speaking buyers?
Yes. Our team includes callers fluent in both English and Spanish.
Do you help with trade shows and events?
Yes. We run pre-event outreach to set meetings and drive booth traffic, and post-event follow-up to turn conversations into pipeline. See event prospecting.
Do you do market research?
Yes. We combine AI-assisted desk research with phone interviews with real buyers. For Kamstrup, we held first-hand conversations with more than 1,000 water agencies in the U.S. and Canada. See market intelligence.

Markets

Which markets do you cover?
Federal civilian and defense agencies; state, local and municipal government; K-12 and higher education; law enforcement and public safety; healthcare; tribal governments; special districts such as transit, airport, port, fire and water authorities; and public power, cooperative, investor-owned and municipal utilities.
Do you work with federal agencies?
Yes. For Verizon, we reached 200+ federal agencies and generated 22 qualified leads in one quarter, with meetings across civilian and defense organizations.
Do you work with utilities?
Yes. For Siemens, we contacted 2,500+ utilities and booked 70 qualified meetings; for Kamstrup, we interviewed 1,000+ water agencies.
Do you reach law enforcement and public safety agencies?
Yes — it's one of our deepest markets. We've reached police departments, sheriffs' offices, fire and EMS agencies, 911 centers, emergency management and campus safety departments for clients such as Brother, Viridian, Hyperion Partners and Eastern Communications.

Working with KSG

How do we get started?
Book a 30-minute call. We'll talk through your product, your ideal buyers and the markets you're targeting, and if there's a fit, propose a program built around your goals.
How long do engagements last?
Engagements are customized. Some clients start with a defined research or event campaign; others run multi-year programs. Our partnership with Brother Mobile Solutions has lasted more than eight years.
Can KSG work alongside our in-house sales team?
Yes. Many companies use KSG to add coverage to an existing team — for a new territory, vertical or campaign — while their account executives focus on closing.
How do we receive meetings and results?
Qualified meetings are booked onto your team's calendar with notes from the conversation, and we report back on activity and the market intelligence gathered across the program.

Selling to government

What is B2G sales?
B2G (business-to-government) sales is selling products or services to government agencies. It follows public budgets, procurement rules and approval processes, with more stakeholders and longer timelines than most B2B sales. See our guide to selling to government.
What does SLED mean?
SLED stands for state, local and education — the state governments, counties, cities, towns, special districts, school districts and public colleges that make up the non-federal public sector.
When do government fiscal years start?
The federal fiscal year starts October 1. Forty-six states start July 1; New York starts April 1, Texas September 1, and Alabama and Michigan October 1. Local governments set their own. See our fiscal year calendar.
What is a cooperative purchasing contract?
A contract competitively solicited by one public entity or cooperative that other eligible agencies can use without running their own solicitation. See our cooperative purchasing guide.
How long does it take to sell to the government?
It depends on the size of the purchase and the procurement path. Small purchases can close in weeks; large ones that need formal solicitations, budget approval or board votes often take many months, and sometimes more than a year.

Still have a question?

Ask us directly — book a 30-minute call or email sales@kensingtonsalesgroup.com.