When should pre-event outreach start?

As soon as your event plans are set. A few weeks of lead time gives agencies room to put a meeting or booth visit on their calendar.

Can you follow up on our booth leads after a show?

Yes. Post-event outreach to attendees and leads is a core part of the service, and we can extend the same message to target agencies that didn't attend.

Which events do you support?

Any event where your buyers gather — national trade shows such as IACP and SHOT Show, industry events such as Government Fleet Expo, association conferences, and your own roadshows or demo days.

Government Trade Show & Event Prospecting

Key takeaways

Public-sector conferences concentrate buyers in one place, but a booth alone reaches only the attendees who happen to walk by.
KSG runs outreach before events to set meetings and drive booth traffic, and after events to follow up with attendees and leads.
We've supported national shows such as IACP and SHOT Show, follow-up after Government Fleet Expo, and regional roadshows.
KOVA supported 3–4 major events a year with KSG outreach as part of a campaign that generated $5 million in revenue.

Why public-sector events need outreach

Trade shows are expensive, and the return depends on how many of the right agencies you actually talk to. Outreach before and after the show is what turns booth space into pipeline.

Government buyers plan their conference schedules — and their limited time on the show floor — in advance. Agencies that hear from you before the event are far more likely to stop by or book time. After the event, prompt follow-up keeps the conversation going before the next priority takes over.

Before the event

Identify target agencies and roles likely to attend, or located in the event's region.
Invite them to your booth, demo or session by phone and email.
Set specific meeting times with prospects for your team at the show.
Support the calls with email activity tied to the event.

After the event

Follow up with attendees, booth visitors and leads while the event is still fresh.
Qualify interest, timing and budget, and schedule demos or next meetings.
Reach agencies that couldn't attend with the same message, so your event spend works harder.

Roadshows and live demonstrations

Some products sell best in person. For Viridian Weapon Technologies, KSG drove attendance to regional "roadshow" events where law enforcement agencies could see the product demonstrated — alongside a trial program that secured 212 evaluations in 18 months.

Events by market

Every market has its own calendar. Examples of the conferences public-sector buyers attend include:

Law enforcement and public safety — the IACP Annual Conference and SHOT Show, both supported in our Viridian campaign.
Government fleet — Government Fleet Expo (GFX), where we ran post-event outreach for Geotab.
Utilities and water — events such as AWWA's annual conference (ACE).
State and local government — association conferences such as NACo (counties), NASCIO (state IT) and GFOA (government finance).
Parks and recreation — the NRPA Annual Conference.

Results

Viridian Weapon Technologies: pre-event campaigns for IACP and SHOT Show, regional roadshows and post-event follow-up — part of a program that secured 212 trials.
KOVA: pre-event campaigns for 3–4 major trade shows a year, with email support — part of a campaign that added 164 opportunities and generated $5 million in revenue.
Geotab: post-event outreach after Government Fleet Expo to set meetings with fleet managers.

Trade show and event prospecting for government markets.