Fed and SLED appointment setting companies, compared.

About this guide: Kensington Sales Group publishes it, and we're one of the firms listed. Every other profile draws only on what that company says on its own website (see Sources). We don't rank or score other firms; after ours, they appear in alphabetical order.

The firms at a glance

Figures are each company's own published numbers and haven't been independently verified.

The firms

Kensington Sales Group (that's us)

We're a government sales and business development firm founded in 2016 in Kensington, Maryland. We embed dedicated SDRs and BDRs in our clients' sales teams to reach state and local governments, federal agencies, K-12 and higher education, law enforcement, utilities and special districts — mostly by phone, in English and Spanish — and we capture market intelligence on every call.

We've booked more than 10,000 qualified meetings. Published results include 800+ meetings for Brother Mobile Solutions, $5M in revenue for KOVA from airport outreach, 70 utility meetings for Siemens and 22 federal leads in one quarter for Verizon.

Consider us if you sell to state and local government, public safety or utilities and want a team that already knows how agencies budget and buy.

BAO (By Appointment Only)

BAO is an appointment-setting firm that says its public-sector practice makes up about a third of its business. It reports 27 years in business, more than two decades of public-sector campaigns and 180,000 public-sector appointments, with inside sales reps trained on procurement rules and agency structure. BAO describes its pricing as performance-based.

Consider them if you want pay-for-performance appointment volume across federal and SLED markets.

Callbox

Founded in 2004, Callbox runs multichannel lead generation — phone, email, LinkedIn, digital ads and retargeting — and has a GovTech practice that reaches local, state and federal contacts, with coverage in 60+ countries. Its GovTech case study reports 174 sales appointments in six months for a policy management platform.

Consider them if you want a multichannel program or need reach outside North America.

Growth Orbit

Growth Orbit is a B2B go-to-market firm with B2G programs for companies that serve federal, state and local governments: sales development, pipeline-as-a-service, managed account-based marketing and RevOps support. Accela's SVP of marketing credits the firm with an integral part in Accela's growth over a multi-year partnership.

Consider them if you want lead generation bundled with broader go-to-market and RevOps work.

memoryBlue

memoryBlue has provided outsourced sales development to B2B technology and professional services companies since 2003. It lists public sector and GovTech among its industries and offers B2G lead generation alongside SDR, ADR and account executive services, with 650+ reps across seven offices, including Tysons, Virginia.

Consider them if you're a technology company that wants a large SDR bench, with the option to add account executives or hire reps directly.

SalesRoads

Based in Boca Raton, Florida, SalesRoads runs a federal and SLED practice that targets state agencies, municipalities, school districts, health departments, law enforcement and higher education. It describes its model as an outsourced sales department with dedicated, experienced reps and lists built from 14+ data sources. Its AchieveIt case study says it generates more than 85% of AchieveIt's qualified leads.

Consider them if you want an outsourced team run like an in-house SDR function.

Starbridge

New York-based Starbridge sells a platform for teams that sell to government and education — buying signals, public spend data, an RFP finder and CRM integrations — and offers outbound as a managed service, with SDRs trained in public-sector procurement. It reports $16.4M in new pipeline for ClearGov and says 600+ sales teams use it.

Consider them if you want software and managed outbound from one provider, particularly for local government and education.

TAM to Target

TAM to Target is a go-to-market agency with dedicated government and education SDRs for K-12, higher education and state and local government. It describes itself as the exclusive Starbridge-certified agency and its outreach as phone-led, paired with email. It reports 67 meetings booked per month and 15 days to first meeting.

Consider them if you sell to schools and colleges and use, or plan to use, Starbridge.

You may also see Leadium in other roundups, including SalesRoads'. Leadium is a general B2B appointment-setting agency in Las Vegas whose website lists industries such as cybersecurity and SaaS rather than a public-sector practice, so we've left it out of this comparison.

How to choose a Fed and SLED appointment setting partner

• Proof in your segment. "Government" isn't one market. Ask for campaigns aimed at the same kind of agency and department you sell to.
• Coverage of your buyers. Federal, state, local, K-12, higher ed, utilities and special districts each have their own titles, calendars and rules. Ask how the firm finds the person who owns the problem.
• Phone-led outreach. Public-sector inboxes are crowded. Ask what share of meetings come from calls and how reps are coached.
• Budget and procurement know-how. Good reps time outreach to fiscal years, know the cooperative contracts agencies buy from and respect contact rules during active solicitations.
• A written definition of a qualified meeting — the role, the problem and the timing — agreed before the first call.
• Dedicated or shared reps. Dedicated reps learn your product and market; shared pools trade depth for volume.
• Market intelligence. Every conversation can tell you what agencies use today, when contracts end and when budgets are set. Ask whether you'll get it.
• Reporting and data ownership. Contacts, call notes and meetings should land in your CRM and stay yours.

Questions to ask before you sign

1. Which agencies like ours have you booked meetings with in the past year?
2. Who will make the calls, and how long have they sold to government?
3. What counts as a qualified meeting, and what happens when one doesn't hold?
4. How do you build the target list, and how current is the contact data?
5. How do you adjust outreach around fiscal years and budget season?
6. What will we see each week: calls, conversations, meetings and notes?
7. Can we start with a pilot, and what's the minimum term?
8. Who owns the data and call notes when the engagement ends?

Pricing models you'll see

• Monthly fee per dedicated rep. Predictable cost, and the rep learns your product and market over time.
• Pay per appointment. You pay only for results, as BAO describes its pricing. Here the definition of a qualified appointment matters most.
• Hybrid. A base fee plus a payment for each qualified meeting.
• Software plus service. A platform subscription bundled with managed outbound, as Starbridge offers.

Few firms publish prices. SalesRoads' quote form, for example, asks for a monthly budget in three bands: under $5,000, $5,000 to $10,000, and over $10,000.

Sources

• BAO, Appointment Setting in the Public Sector (accessed October 23, 2026)
• Callbox, GovTech Lead Generation (accessed October 23, 2026)
• Growth Orbit, B2G Lead Generation Services (accessed October 23, 2026)
• Leadium, home page (accessed October 23, 2026)
• memoryBlue, home page (accessed October 23, 2026)
• SalesRoads, FED & SLED Industry (accessed October 23, 2026)
• SalesRoads, Top 3 FED & SLED Appointment Setting Companies (accessed October 23, 2026)
• Starbridge, Outbound as a Service (accessed October 23, 2026)
• TAM to Target, home page (accessed October 23, 2026)
• Kensington Sales Group case studies