50+opportunities across KSG campaigns
800+target accounts in one campaign
72meetings scheduled in that campaign
44opportunities added to pipeline
The client
Geotab provides a comprehensive telematics solution for fleet management, with real-time tracking, vehicle diagnostics and driver behavior analysis that help organizations optimize operations, improve safety and reduce costs.
The challenge
Geotab needed help reaching government fleets that used a different telematics solution and scheduling them for a demo.
What KSG did
- Ran a campaign targeting state and local fleet managers nationwide, at fleets of every size.
- Asked detailed questions in outbound outreach to understand the telematics solution each fleet used and its pain points — details Geotab used to convert prospects to demos.
- Combined outbound calling with email marketing campaigns.
- Conducted post-event outreach after Government Fleet Expo (GFX) to maximize event spend and set meetings with prospects.
Results
- Across KSG's targeted outreach campaigns, Geotab obtained more than 50 opportunities.
- In one campaign covering 800+ target accounts, KSG scheduled 72 meetings with prospects and added 44 opportunities to the pipeline.
- The campaign drove pipeline and revenue and delivered key market intelligence.
Program results supplied by Kensington Sales Group.