4.5xtotal ROI in 12 months
5,000+agencies contacted
$300K+pipeline after 6 months
$60K+realized revenue in the first 90 days
The challenge
Hyperion Partners needed to grow its FirstNet customer base among public safety agencies. FirstNet is the nationwide public safety broadband network overseen by the First Responder Network Authority. Hyperion's total addressable market included all public safety agencies, county agencies and local government officials.
What KSG did
- Ran a year-long email and phone campaign to reach law enforcement, fire and rescue and EMS agencies, qualify them and present FirstNet.
- Contacted more than 5,000 agencies, including police departments, sheriffs' offices, fire departments, EMS agencies, PSAPs and emergency management agencies.
- Conducted a large-scale market research campaign to identify additional pain points and inform future marketing.
Results
- A 4.5x total return on investment in 12 months.
- Realized revenue of more than $60,000 in the first 90 days.
- Pipeline of more than $300,000 after six months.
Program results supplied by Kensington Sales Group.