212trial and evaluation periods
18 monthscampaign length
6,000+agencies contacted
The client
Viridian Weapon Technologies produces a weapon-mounted camera for law enforcement personnel, providing additional transparency — internally and to the community — after an event in which a firearm is drawn.
The challenge
The technology was best presented through a hands-on trial, and Viridian needed help reaching agencies nationwide to set those trials up.
What KSG did
- Ran a campaign to grow pipeline through trial and evaluation periods for Viridian's law enforcement products, combining outbound calling and email marketing.
- Contacted more than 6,000 agencies, including police departments, sheriffs' offices and campus safety agencies.
- Drove attendance at regional "roadshow" events for in-person demonstrations to law enforcement agencies.
- Designed and executed pre-event campaigns to increase booth traffic at national trade shows such as IACP and SHOT Show, and followed up after each event to maximize the spend.
Results
- 212 trial and evaluation periods secured during an 18-month campaign.
- Pipeline built through trial and evaluation agreements across police, sheriff and campus agencies.
Program results supplied by Kensington Sales Group.