Utility outreach that became intelligence and 70 meetings for Siemens.

The challenge

Siemens saw a large potential opportunity with municipally owned utilities, building on its success with other utilities. Working with Siemens' marketing team, KSG set out to learn where these utilities were in their grid modernization journey and to gauge their interest.

What KSG did

KSG called utilities nationwide — including municipal utilities and electric cooperatives — and held technical discovery conversations with engineers about current solutions, software environments and infrastructure priorities. Each interaction produced structured market intelligence, surfaced qualified sales opportunities and generated meetings with accounts aligned to Siemens.

1. Segment utilities — prioritize accounts, service territories and technical roles.
2. Conduct discovery — discuss current platforms, software setups and engineering needs.
3. Capture intelligence — document vendors, priorities, pain points and buying signals.
4. Qualify and schedule — advance credible opportunities into sales meetings.

Results

• Greater market visibility — 2,500+ utilities reached and assessed.
• Actionable intelligence — 5,000+ structured data points gave Siemens clearer account context and a stronger foundation for prioritization and follow-up.
• Qualified pipeline — 70 meetings created for sales follow-up.

Program results supplied by Kensington Sales Group.