Key takeaways
- KSG runs outbound sales development in Spanish and English for companies that want to sell into Central and South America.
- We cover every country in Central and South America except Venezuela, plus Mexico and the Caribbean except Cuba.
- Programs include market validation, prospecting, partner and distributor outreach, and meetings booked for your sales team.
- The region shares working hours with the US, so outreach and handoffs happen in real time.
Why companies need bilingual outreach to sell into Latin America
Central and South America are not one market. They are more than a dozen countries, each with its own buyers, regulations and way of doing business.
Buyers across the region expect to be approached in Spanish, by people who understand local business culture. An English-only sales team, or a cold email in translation, rarely gets the conversation started. At the same time, hiring local staff or signing a distributor in every country before you know where demand is can be slow and expensive.
Bilingual sales development closes that gap. Our Spanish-speaking callers reach the right buyers in each country, learn what they need and how they buy, and hand qualified conversations to your team in English.
Where we work
| Region | Countries |
|---|---|
| Central America | Guatemala, Belize, Honduras, El Salvador, Nicaragua, Costa Rica and Panama |
| South America | Colombia, Ecuador, Peru, Bolivia, Chile, Argentina, Paraguay, Uruguay, Brazil, Guyana and Suriname |
| Also | Mexico, and the Caribbean, including the Dominican Republic, Jamaica, the Bahamas, Trinidad and Tobago, Barbados and Haiti |
Outreach is conducted in Spanish and English. We support companies throughout the Western Hemisphere but do not work in Cuba or Venezuela.
Who it's for
- US companies expanding south. Test demand and build pipeline in Central and South America before committing to local offices or hires.
- International companies entering Latin America. European, Canadian and Asian companies can reach the region through one bilingual team instead of separate agencies in each country.
- Latin American companies expanding regionally. Grow from your home market into neighboring countries with consistent outreach.
- Government, utility and B2B sellers. Reach government agencies, utilities and businesses, the same kinds of buyers we've reached for clients for years.
What's included
- Market validation. Structured conversations with target buyers in each country to test demand, pricing, competitors and how purchases are made.
- Target research and list building by country and segment, from total addressable market to target accounts.
- Phone-led outreach in Spanish (or English), supported by email and LinkedIn, under your brand.
- Partner and distributor outreach. Find and qualify resellers, distributors and integrators who can represent you locally.
- Qualification and appointment setting straight onto your team's calendars, with meeting notes in English.
- Market intelligence from every conversation: needs, incumbents, budgets and timing. See market intelligence.
Time zones that work with your team
Central America is one to two hours behind US Eastern time, and most of South America is within about two hours of it: Bogotá and Lima match US Eastern in winter, while Santiago, Buenos Aires and São Paulo run a little ahead. Outreach, meetings and handoffs to your sales team happen during the same business day.
Why KSG
Kensington Sales Group was founded in 2016 in Kensington, Maryland, and has spent a decade running outbound programs that reach government, utility and business decision-makers. Our bilingual callers bring the same approach we use with clients such as Siemens, Geotab and Eastern Communications: research the right targets, start informed conversations and hand qualified meetings to your team.
En español: desarrollo de ventas para Centroamérica y Sudamérica
El equipo de Kensington Sales Group habla con fluidez español e inglés. Ayudamos a empresas que quieren vender en Centroamérica y Sudamérica a encontrar compradores, iniciar conversaciones reales y agendar reuniones con su equipo de ventas. También apoyamos a clientes en México y el Caribe. No trabajamos en Cuba ni en Venezuela.
- Validación de mercado con conversaciones estructuradas en cada país.
- Prospección telefónica en español, con apoyo de correo electrónico y LinkedIn.
- Búsqueda de socios y distribuidores locales.
- Calificación y agenda de reuniones directamente en el calendario de su equipo.
Agende una llamada de 30 minutos o escríbanos a sales@kensingtonsalesgroup.com.