Answer ten questions to get a readiness score, the gaps to close first and links to the guides that cover each one. It takes about three minutes, and your answers stay in your browser unless you ask for a debrief.
Updated November 8, 2026 · By Mike Dombo, Kensington Sales Group
The assessment
Choose the answer that's closest for each question. Your score updates when you've answered all ten.
Your results
Your gaps, biggest first
Get a free debrief
Want to talk through your results? Send them to us and we'll set up a 30-minute call to go through your gaps and the order to close them in. Your answers are included with your request.
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What the scores mean
15 to 20, ready to launch: the foundations are in place. Focus on pipeline: conversations with the buyers in your first segments. Our US market entry service is built for this stage.
8 to 14, building: you have a start and some important gaps, often registrations, references or a target list. Close the gaps first or alongside a small test.
0 to 7, early stage: start with a plan. Our US public sector sales training covers each of these areas with your own products and markets.
This assessment is a quick guide, not a full market assessment. It doesn't check your product's eligibility for any contract.
Found a broken link or something inaccurate? We keep this page up to date. If a link doesn't work or any information here is wrong or out of date, report it by email to research@kensingtonsalesgroup.com and we'll fix it.
FAQ
Frequently asked questions
Do you store my answers?
No. Your answers are scored in your browser. They're only sent to KSG if you fill in the debrief form, so we can prepare for the call.
Is the debrief free?
Yes. The debrief is a free 30-minute call with no commitment.
What if my product isn't made in a TAA designated country?
You can still sell to many US public buyers, especially state and local governments spending their own money. Federal contracts above the trade agreement thresholds and GSA Schedules are generally closed. See Buy American vs. BABA vs. TAA for the details.
Who is this assessment for?
Companies based outside the US that want to sell to US government agencies, schools, healthcare systems or utilities.
Work with KSG
Turn this research into booked meetings.
Kensington Sales Group embeds SDRs who already know how agencies and utilities buy. See all services.
Government lead generation & appointment setting
Phone-led outreach to federal, SLED and utility decision-makers, with qualified meetings booked straight onto your calendar.