Kensington Sales Group
Citylitics playbook

Citylitics spots the infrastructure need. People reach the engineer behind it.

Citylitics identifies municipalities and utilities at early stages of infrastructure needs. Here's how to turn those insights into conversations, and why experienced utility and public-sector SDRs still matter.

Updated November 1, 2026 · By Kensington Sales Group

Key takeaways

  • Citylitics describes itself as a data and intelligence platform that identifies municipalities and utilities at early stages of water, wastewater, transportation and energy infrastructure needs.
  • Early insight is valuable only if someone reaches the utility before engineers and consultants lock in the design.
  • Conversations with utility managers and engineers confirm timing, funding and who influences the specification.
  • Utilities are one of KSG's core markets; our SDRs can work from Citylitics insights to book meetings.

What Citylitics does

Citylitics describes itself as a data and intelligence platform that identifies municipalities and utilities at early stages of water, wastewater, transportation and energy infrastructure needs.

Infrastructure vendors and engineering firms use it to find projects early in the planning process.

Based on how Citylitics describes itself on its official website as of November 1, 2026.

What Citylitics data can't do on its own

Citylitics can show that a utility is planning a wastewater upgrade. It can't tell you whether the consulting engineer has already written your competitor into the specification. A call to the utility can.

  • It can't have the conversation. Public buyers respond to a knowledgeable person who understands their situation, not to another automated sequence.
  • It can't qualify timing. Records show what was approved or bought; only the buyer can say when the next decision really happens.
  • It can't read the room. Incumbent satisfaction, internal politics and who actually decides rarely appear in any database.
  • It can't follow up for months. Government cycles are long. Someone has to stay in touch until the budget, the board and the buyer line up.
  • It can't reach the consulting engineer. Many utility projects are shaped by outside engineering firms. Finding and talking with them is human work.

5 plays to turn Citylitics signals into meetings

  1. Reach the utility before design is set. Call the utility's engineering or operations lead early to learn the project scope and timing.
  2. Find the consulting engineer. Ask who is designing the project, then reach the engineering firm to get your product considered.
  3. Check the funding source. Ask whether the project depends on a State Revolving Fund loan or grant, and when that decision comes; see our utility funding tracker.
  4. Follow board and council approvals. Track when the utility board or council will approve design or construction, and time follow-up accordingly.
  5. Report back what you learn. Project timing, funding and specifiers are intelligence your whole team can use.

Market intelligence only a conversation can collect

Even the best data describes what already happened in public. The most valuable intelligence comes from asking: what's next, who decides and what would change their mind.

What the data showsWhat a conversation reveals
A budget line was approvedWhen the money will actually be spent, who controls it and what could delay it
A competitor holds the contractWhether the agency is happy with it and when they plan to revisit it
A board discussed the topicWho is championing it internally and what is holding it back
A contact's name and titleWhether that person owns the decision, who else is involved and how they prefer to buy
A bid was postedWhether the requirements were written around an incumbent, and whether it's worth bidding

How KSG works alongside Citylitics

Utilities are one of KSG's core markets. If you use Citylitics, our SDRs can start from the projects and utilities it surfaces, reach utility managers, engineers and consulting engineers, and qualify timing and funding. We've contacted more than 2,500 utilities for Siemens and run market research with more than 1,000 water agencies for Kamstrup.

  • Phone-led outreach backed by email and LinkedIn, by reps who work only on public-sector and utility sales.
  • Qualified meetings booked onto your account executives' calendars, with notes from every conversation.
  • Market intelligence gathered by phone: budgets, timing, incumbents, decision makers and objections. See market intelligence.
  • Coverage across Federal, SLED, K-12 & Higher Ed, Healthcare, Tribal, Special Districts and Utilities, in English and Spanish.
  • A track record: more than 10,000 qualified meetings booked for clients since 2016. See case studies.

Playbooks for other platforms

Starbridge · NationGraph · Deltek GovWin IQ · GovSpend · HigherGov · GovTribe · Bloomberg Government · Pursuit · Pavilion · Civic IQ · Leadership Connect · BidNet Direct · Marketplace.city · GWI WaterData · Why government sales data still needs people

Kensington Sales Group is not affiliated with, endorsed by or a partner of Citylitics. Product names are trademarks of their owners. Descriptions are based on each company's public website as of November 1, 2026 and may change.

FAQ

Frequently asked questions

What is Citylitics?
Citylitics describes itself as a data and intelligence platform that identifies municipalities and utilities at early stages of water, wastewater, transportation and energy infrastructure needs.
Is Kensington Sales Group affiliated with Citylitics?
No. KSG is an independent sales development firm and is not affiliated with or endorsed by Citylitics.
Is KSG an alternative to Citylitics?
KSG isn't a data platform. We provide SDRs who reach utilities and municipalities, qualify projects and gather intelligence by phone. Many vendors use infrastructure intelligence and an SDR team together.
Do I still need SDRs if I use Citylitics?
Usually. Early insight tells you where projects are forming; SDRs reach the utility staff and consulting engineers who shape them.
Does KSG have utility experience?
Yes. Utilities are a core KSG market. Examples include 2,500+ utilities contacted and 70 qualified meetings for Siemens, and market research with more than 1,000 water agencies for Kamstrup.

You have the data. Let's turn it into meetings.

Book a 30-minute call. We'll look at the signals you already have, your ideal buyers and whether an embedded SDR team is the right fit — no commitment.