Kensington Sales Group
Comparison

NationGraph alternatives for selling to government.

Seven alternatives to NationGraph for public-sector sales teams, compared on markets covered, best use, public pricing and what each vendor claims — including the option that isn't software at all.

Updated November 7, 2026 · By Mike Dombo, Kensington Sales Group · Vendor websites

Key takeaways

  • NationGraph is an AI sales intelligence platform for SLED sellers, built around an AI research agent. Its closest software alternatives are Starbridge, Pursuit, Civic IQ and GovSpend.
  • NationGraph leads with an AI research agent (Compass); the alternatives differ mainly on how much human research, spend history and outbound execution they add on top of signals.
  • Every tool here is software. If the bottleneck is making the calls rather than finding the accounts, the alternative is a team: Kensington Sales Group embeds SDRs who work only on public-sector and utility sales.
  • Vendor details are from each company's website as viewed November 7, 2026, and their numbers are self-reported.

What NationGraph does well

NationGraph is an AI sales intelligence platform for state, local and education sellers. It bundles Compass, an AI agent that researches accounts; Signals, which flags buying triggers; Automations; and verified Contacts. It claims to crawl 20 million or more SLED data sources covering 110,000 agencies and to identify 100+ decision-makers in under five seconds, with CRM, Slack and email integrations. It raised an $18 million Series A in February 2026, so the product is moving quickly.

Why teams look for a NationGraph alternative

  • Markets. Like Pursuit and Starbridge, NationGraph's site focuses on SLED; federal and utility sellers look elsewhere.
  • Pricing. Not published; the entry point is a demo and 10 free pre-RFP opportunities.
  • Spend and incumbents. Teams that sell on price want purchase-order history, which is GovSpend's and Civic IQ's core.
  • People. An AI agent shortens research; it doesn't make 60 calls a day. Teams add SDRs when signals outrun capacity.

NationGraph alternatives compared

Seven options, from signal platforms to a done-for-you team. Search by market, use case or name.

Showing all 7 options

OptionMarketsBest forPricing (public)What it claimsSource
StarbridgeAI go-to-market platform with a managed outbound serviceGovernment agencies, K-12 and higher educationTeams that want signals, contacts, RFPs and cooperative contracts in one platform, with optional outsourced callingNot published; free report of 10 high-intent accountsSays 600+ GTM teams use it; integrates with Salesforce, HubSpot and MCPstarbridge.ai
PursuitAI sales intelligence platformState, local and education (SLED), including K-12 and higher edSLED sellers who want early signals and a data feed into Salesforce, HubSpot, Slack or MarketoConsumption-based for data, per-user for the workspace; advertises a $1M-in-90-days money-back guaranteeClaims 170,000+ SLED entities and deals surfaced 6–18 months before an RFPpursuit.us
Civic IQLocal-government spending, contact and meeting intelligenceLocal government and SLEDSmall vendors and startups entering local-government sales who want purchase-order data and pre-RFP signals at a low entry priceFree tier; paid plans from about $99 per month, per its own buyer's guideCovers thousands of local agencies; names Salesforce, HubSpot, Pipedrive and Zoho integrationsciviciq.com
GovSpendProcurement and spend intelligenceSLED and K-12, with federal data through FedmineTeams that sell on price and need purchase orders, incumbents and contract historyNot publishedSLED purchase orders, open bids, contracts, agency contacts and meeting filesgovspend.com
Deltek GovWin IQAnalyst-backed opportunity intelligenceFederal, SLED and CanadaCapture teams that pursue large federal and state contracts and want analyst research on each oneNot publishedCombines analyst research and AI on US federal, SLED and Canadian opportunitiesdeltek.com
e.Republic Industry NavigatorMarket intelligence from the publisher of Government TechnologyState, local and educationMarketing and sales teams that want pre-RFP signals tied to e.Republic's events and mediaNot publishedPre-RFP signals, active RFPs and bid documents, award and purchase-order dataerepublic.com
Kensington Sales Group (KSG)Embedded SDR team — people, not softwareFederal, SLED, K-12 & Higher Ed, Healthcare, Tribal, Special Districts, UtilitiesCompanies that have (or don't want) a data tool and need someone to make the calls and book qualified meetingsScoped to each program; discussed on a call10,000+ qualified meetings booked since 2016; English and Spanish outreach; works from any data source, including the tools aboveOutsourced SDR teams

How to choose

  • Match the markets. Most of these tools cover state, local and education. If you also sell to federal agencies, utilities, hospitals or tribal governments, check coverage before you buy.
  • Decide what you're short on. If reps have more signals than they can work, more data won't help; a calling team will. If reps are guessing where to call, a signal platform will.
  • Test the contact data. Pull 50 accounts you know and check titles and emails. Public-sector staff turn over, and every vendor's accuracy varies by state.
  • Price the full stack. Platform fees, seats, data credits and the people to act on the data. A $99 tool and a $3,000 tool cost the same if nobody makes the calls.

The non-software alternative

Kensington Sales Group isn't a NationGraph replacement; it's what many NationGraph customers add. KSG embeds experienced SDRs into your sales team, prospects under your brand by phone, email and LinkedIn, and books qualified meetings on your account executives' calendars. The reps work from whatever data you have, including NationGraph, and report back what they learn on every call: budget, timing, incumbents and who decides.

KSG covers Federal, SLED, K-12 & Higher Ed, Healthcare, Tribal, Special Districts and Utilities, in English and Spanish, and has booked more than 10,000 qualified meetings since 2016. See outsourced SDR teams and SDRs for govtech companies.

Sources

Vendor details checked November 7, 2026. Spotted a change? Email sales@kensingtonsalesgroup.com.

FAQ

Frequently asked questions

What are the best NationGraph alternatives?
The closest software alternatives are Starbridge, Pursuit, Civic IQ, GovSpend, Deltek GovWin IQ and e.Republic Industry Navigator. If the problem is calling capacity rather than data, Kensington Sales Group's embedded SDR teams are the service alternative.
Does NationGraph publish pricing?
Not published. Pricing details are from nationgraph.com as viewed November 7, 2026.
How is NationGraph different from Starbridge and Pursuit?
All three are AI sales intelligence platforms for SLED. NationGraph leads with its Compass research agent, Starbridge adds cooperative-contract access and a managed outbound service, and Pursuit emphasizes early pre-RFP signals with consumption-based pricing. Each publishes its own comparisons, so verify claims against your own account list.
Can Kensington Sales Group work with NationGraph?
Yes. KSG's SDRs work from whatever data a client already uses, including NationGraph, and report what they learn on calls back into the client's CRM.
Work with KSG

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Kensington Sales Group embeds SDRs who already know how agencies and utilities buy. See all services.

Government lead generation & appointment setting

Phone-led outreach to federal, SLED and utility decision-makers, with qualified meetings booked straight onto your calendar.

B2G lead generation

Embedded SDR teams

Trained reps prospect under your brand and keep deals moving, without the cost of hiring, training and managing your own team.

Outsourced SDR teams

Market intelligence

Research and direct conversations with buyers that show what your target agencies are planning, budgeting and buying next.

Market intelligence

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