Key takeaways
- Title II, Part A of ESEA provided $2.19 billion in FY2025, funding professional development for teachers and support for new teachers and school leaders.
- Common ways agencies buy training services: GSA MAS SIN 611430 Professional and Management Development Training, GSA MAS SIN 611420 Information Technology Training, GSA MAS SINs 611430TTS and 611430ST.
- Rules to plan for: Section 508 accessibility, FedRAMP for cloud learning platforms, Federal training law (5 U.S.C. Chapter 41 and 5 CFR 410).
- A contract vehicle or vendor registration makes buying easier, but it doesn't create demand. The vendors that win reach program owners before budgets and bids are set.
Who buys training services in government
Purchases of training services happen across federal agencies, states, counties, cities, school districts and colleges, hospitals, tribal governments, special districts and public utilities. The people you'll deal with usually include:
- Federal chief learning officers and agency training offices
- Agency human capital (HR) directors
- State personnel and workforce development departments
- School district professional development and curriculum directors
- Police, fire and EMS training academies
- University and hospital learning and development teams
- IT and cybersecurity managers buying technical and security training
The purchasing office runs the process, but the program owner who has the problem usually decides what gets bought. Reach both. See government buyer roles for how they work together.
The government training services market
- Title II, Part A of ESEA provided $2.19 billion in FY2025, funding professional development for teachers and support for new teachers and school leaders. (Learning Forward, Educators urge swift release of over $2 billion in Title II funding (April 2025))
How agencies buy training services
Small purchases under an agency's threshold can often be made with a quote or a purchase card. Larger purchases need a formal bid or an existing contract. These are the contract vehicles agencies commonly use for training services:
| Contract vehicle | What it is |
|---|---|
| GSA MAS SIN 611430 Professional and Management Development Training | Federal schedule SIN for professional and management development training. |
| GSA MAS SIN 611420 Information Technology Training | Federal schedule SIN for IT training. |
| GSA MAS SINs 611430TTS and 611430ST | Technical Training and Support, and Security Training. |
| GSA MAS SIN 611710 Educational Support Services | Federal schedule SIN for educational support services. |
| GSA OASIS+ Human Capital domain | OASIS+ absorbed the former Human Capital and Training Solutions (HCaTS) contracts and includes a Human Capital domain for larger federal training programs. |
Thresholds differ by state and agency; see our state procurement thresholds. For which cooperatives cover which categories, see cooperative contracts by category.
Rules and requirements for selling training services
| Requirement | What it means for you |
|---|---|
| Section 508 accessibility | E-learning courses and training videos sold to federal agencies must be accessible, including captions and accessible players and documents. |
| FedRAMP for cloud learning platforms | If you deliver training through a cloud LMS or platform, federal agencies rely on FedRAMP authorizations and may require one as a condition of award. |
| Federal training law (5 U.S.C. Chapter 41 and 5 CFR 410) | Federal employee training is governed by 5 U.S.C. Chapter 41 and OPM rules at 5 CFR 410, which set how agencies plan and pay for training. |
| ESEA Title II-A allowable uses | School districts using Title II-A funds must spend them on allowed activities such as teacher and leader professional development, so tie your offer to those uses. |
Requirements vary by agency and contract. Read each solicitation's terms, and check with the buyer when in doubt. This isn't legal advice.
Buying signals to watch
These events often mean an agency will buy training services soon:
- A new law, regulation or system rollout that staff must be trained on
- An audit or incident report that cites training gaps, such as in cybersecurity or use of force
- Arrival of federal grant funds such as Title II-A allocations to districts
- A large hiring wave or onboarding of new employees
- An LMS contract nearing expiration or a move to a new learning platform
For more, see our guide to government buying signals and the contract expirations guide.
A sales process for selling training services
- Register. Get into SAM.gov for federal work and each state or local vendor portal you'll sell into. Use our vendor registration checklist.
- Pick your path to purchase. Decide which contract vehicles above fit your target buyers, and whether a reseller or partner already holds one.
- Build the target list. Identify the agencies with the need, the budget and the buying authority, and the people who own the problem.
- Start conversations early. Reach program owners while budgets and requirements are still being written, not after an RFP is posted.
- Follow through to purchase. Help the buyer pick the method, whether a cooperative purchase, quote or formal bid. When a bid comes, use our RFP response guide.
How KSG helps you sell training services
Kensington Sales Group runs outbound sales development for companies selling to the public sector. Our SDRs research your target agencies, find the program owners and purchasing contacts, and book meetings for your sales team across Federal, SLED, K-12 and higher ed, healthcare, tribal, special district and utility markets. We also run bilingual English and Spanish outreach across the Western Hemisphere.
See how our outsourced SDR service works.
Sources
- Learning Forward, Educators urge swift release of over $2 billion in Title II funding (April 2025)
- GSA MAS SIN 611430 Professional and Management Development Training
- GSA OASIS+ Human Capital domain
- Section 508 accessibility
- FedRAMP for cloud learning platforms
- Federal training law (5 U.S.C. Chapter 41 and 5 CFR 410)
Checked November 2, 2026.