Kensington Sales Group
Data · New Jersey

Public power utilities and electric co-ops in New Jersey.

9 public power utilities and 1 electric cooperative sold electricity directly to customers in New Jersey in 2024. Here's every one, ranked by customers, from federal Energy Information Administration data.

Updated November 3, 2026 · By Kensington Sales Group · 2024 EIA data

Key takeaways

  • 10 community-owned utilities: 9 municipal utilities and 1 electric cooperative reported bundled retail sales in New Jersey in 2024.
  • Together they served 76,575 of the state's 3,977,348 bundled retail customers (2%); 4 investor-owned utilities served most of the rest.
  • The largest public power utility is City of Vineland, with 25,905 customers.
  • The largest electric co-op is Sussex Rural Electric Coop Inc, with 12,142 customers.

Every public power utility and co-op in New Jersey

Ranked by bundled retail customers in 2024, with retail sales in megawatt-hours and average price in cents per kilowatt-hour. Names are as EIA abbreviates them. Filter by type or search.

Showing all 10 utilities

#UtilityTypeCustomersSales, MWhAvg. price
1City of VinelandMunicipal25,905707,73916.29¢
2Sussex Rural Electric Coop IncCooperative12,142164,56615.20¢
3Borough of ButlerMunicipal11,864155,1308.09¢
4Borough of MadisonMunicipal6,848120,44116.41¢
5Borough of South RiverMunicipal6,50259,71621.90¢
6Borough of Park RidgeMunicipal3,84162,62816.30¢
7Seaside Heights Municipal UtilityMunicipal3,14927,16018.63¢
8Borough of MilltownMunicipal2,99438,90418.21¢
9Borough of LavalletteMunicipal2,56519,09916.69¢
10Borough of PembertonMunicipal7657,21223.28¢

Public power vs. co-ops in New Jersey

  • Public power utilities — municipal utilities, public utility districts and state-owned utilities — are owned by the communities they serve and governed by a city council or elected board. They buy much like local governments: through public bids, board approvals and published budgets.
  • Electric cooperatives are private, not-for-profit utilities owned by their members, who elect the board. Most buy power from a generation and transmission (G&T) co-op and make purchasing decisions through their own policies, often faster than public agencies.

Both publish their plans: watch board and council agendas, budgets, capital improvement plans and rate filings. Our utility funding tracker and rate case & IRP tracker show where the money is coming from.

Selling to New Jersey utilities

  • Start with the right person. Line, engineering, metering, IT and member-services managers usually define the need; the general manager or CEO and the board approve large purchases.
  • Use the networks. State public power and cooperative associations, joint action agencies and G&T co-ops shape purchasing and share vendor experiences.
  • Expect small teams. Many of the utilities on this list have only a handful of staff, so phone outreach and a clear reason to talk matter.

Read our guide to how public power, co-ops and water utilities buy, or see the largest public power utilities and largest electric co-ops nationally.

About this data

  • Source. EIA's "2024 Utility Bundled Retail Sales – Total" (Table 10), from forms EIA-861 and EIA-861S. Average price is EIA's revenue divided by sales.
  • Bundled customers only. The table counts customers who buy both energy and delivery from the utility, so it excludes distribution-only utilities and customers who buy energy from another supplier in retail-choice areas.
  • Community-owned utilities only. This page lists municipal, public utility district, state-owned and cooperative utilities. Investor-owned and federal utilities are left out.

Sources

  • U.S. Energy Information Administration, 2024 Utility Bundled Retail Sales – Total (Table 10): eia.gov
FAQ

Frequently asked questions

How many electric cooperatives are in New Jersey?
1 electric cooperative reported bundled retail electricity sales to customers in New Jersey in 2024, according to EIA. The largest is Sussex Rural Electric Coop Inc, with 12,142 customers.
How many municipal and public power utilities are in New Jersey?
9 — 9 municipal utilities — reported bundled retail sales in New Jersey in 2024. The largest is City of Vineland, with 25,905 customers.
How do public power utilities and co-ops in New Jersey buy?
Municipal utilities and public utility districts are local government entities, so they generally follow New Jersey's public procurement laws, with purchases approved by a city council or utility board. Electric co-ops are private, member-owned nonprofits that set their own purchasing policies, though projects financed through USDA's Rural Utilities Service follow its rules. See how utilities buy.
Where does this data come from?
From the U.S. Energy Information Administration's table "2024 Utility Bundled Retail Sales – Total" (Table 10), based on forms EIA-861 and EIA-861S. It counts customers who buy both electricity and delivery from the utility.

Ready to reach New Jersey utilities?

Book a 30-minute call. We'll talk through the utilities you want to reach, your ideal buyers and whether an embedded sales development team is the right fit — no commitment.