Key takeaways
- 105 community-owned utilities: 81 municipal utilities and 24 electric cooperatives reported bundled retail sales in Wisconsin in 2024.
- Together they served 596,205 of the state's 3,219,046 bundled retail customers (19%); 12 investor-owned utilities served most of the rest.
- The largest public power utility is Sun Prairie Utilities, with 18,498 customers.
- The largest electric co-op is Adams-Columbia Electric Coop, with 39,455 customers.
Every public power utility and co-op in Wisconsin
Ranked by bundled retail customers in 2024, with retail sales in megawatt-hours and average price in cents per kilowatt-hour. Names are as EIA abbreviates them. Filter by type or search.
Showing all 105 utilities
| # | Utility | Type | Customers | Sales, MWh | Avg. price |
|---|---|---|---|---|---|
| 1 | Adams-Columbia Electric Coop | Cooperative | 39,455 | 598,848 | 13.49¢ |
| 2 | Polk-Burnett Electric Coop | Cooperative | 22,157 | 237,070 | 15.00¢ |
| 3 | Riverland Energy Cooperative | Cooperative | 20,060 | 284,391 | 15.45¢ |
| 4 | Barron Electric Coop | Cooperative | 19,656 | 306,371 | 13.15¢ |
| 5 | Oakdale Electric Coop | Cooperative | 18,843 | 369,850 | 12.08¢ |
| 6 | Sun Prairie Utilities | Municipal | 18,498 | 290,168 | 10.77¢ |
| 7 | Manitowoc Public Utilities | Municipal | 18,228 | 511,057 | 8.69¢ |
| 8 | City of Kaukauna | Municipal | 16,612 | 614,210 | 9.16¢ |
| 9 | Scenic Rivers Energy Coop | Cooperative | 14,609 | 226,098 | 14.66¢ |
| 10 | Wisconsin Rapids W W & L Comm | Municipal | 14,568 | 253,588 | 12.08¢ |
| 11 | City of Marshfield | Municipal | 13,966 | 356,474 | 9.28¢ |
| 12 | Eau Claire Electric Coop | Cooperative | 12,682 | 204,499 | 13.68¢ |
| 13 | St Croix Electric Coop | Cooperative | 12,027 | 198,957 | 13.09¢ |
| 14 | Vernon Electric Coop | Cooperative | 11,566 | 147,341 | 15.21¢ |
| 15 | Oconomowoc Utilities | Municipal | 11,376 | 220,213 | 11.75¢ |
| 16 | Dunn County Electric Coop | Cooperative | 10,596 | 210,398 | 12.73¢ |
| 17 | Oconto Electric Cooperative | Cooperative | 10,328 | 131,581 | 14.71¢ |
| 18 | Jump River Electric Coop Inc | Cooperative | 10,085 | 93,753 | 17.39¢ |
| 19 | Clark Electric Coop | Cooperative | 9,696 | 212,227 | 12.07¢ |
| 20 | City of Sturgeon Bay | Municipal | 9,629 | 147,190 | 11.04¢ |
| 21 | Price Electric Coop Inc | Cooperative | 9,590 | 65,795 | 21.48¢ |
| 22 | Bayfield Electric Coop, Inc | Cooperative | 9,491 | 78,143 | 18.40¢ |
| 23 | City of Menasha | Municipal | 9,469 | 475,451 | 8.09¢ |
| 24 | City of Stoughton | Municipal | 9,443 | 139,990 | 11.30¢ |
| 25 | City of Plymouth | Municipal | 8,768 | 259,071 | 9.40¢ |
| 26 | Central Wisconsin Elec Coop | Cooperative | 8,302 | 95,990 | 20.22¢ |
| 27 | Jackson Electric Coop, Inc | Cooperative | 8,103 | 187,255 | 12.00¢ |
| 28 | Pierce-Pepin Coop Services | Cooperative | 7,973 | 122,504 | 17.44¢ |
| 29 | Hartford Electric | Municipal | 7,971 | 301,012 | 8.76¢ |
| 30 | Chippewa Valley Electric Coop | Cooperative | 7,937 | 103,332 | 15.21¢ |
| 31 | Rock Energy Cooperative | Cooperative | 7,789 | 306,453 | 8.88¢ |
| 32 | Village of Waunakee | Municipal | 7,536 | 136,593 | 10.75¢ |
| 33 | City of River Falls | Municipal | 7,504 | 128,213 | 11.95¢ |
| 34 | Cedarburg Light & Water Comm | Municipal | 7,012 | 105,744 | 11.35¢ |
| 35 | Two Rivers Water & Light | Municipal | 6,238 | 80,210 | 11.43¢ |
| 36 | Shawano Municipal Utilities | Municipal | 6,104 | 263,048 | 9.62¢ |
| 37 | Rice Lake Utilities | Municipal | 6,076 | 150,745 | 9.38¢ |
| 38 | City of New Richmond | Municipal | 5,705 | 106,477 | 10.54¢ |
| 39 | East Central Energy | Cooperative | 5,570 | 53,040 | 16.38¢ |
| 40 | Reedsburg Utility Comm | Municipal | 5,564 | 231,080 | 9.66¢ |
| 41 | City of Sheboygan Falls | Municipal | 5,121 | 156,810 | 11.01¢ |
| 42 | City of Elkhorn | Municipal | 5,045 | 113,492 | 12.20¢ |
| 43 | Lake Mills Light & Water | Municipal | 4,580 | 62,985 | 12.90¢ |
| 44 | Taylor Electric Coop | Cooperative | 4,549 | 67,321 | 15.69¢ |
| 45 | Waupun Utilities | Municipal | 4,543 | 107,518 | 9.87¢ |
| 46 | City of Evansville | Municipal | 4,467 | 65,059 | 14.40¢ |
| 47 | Jefferson Utilities | Municipal | 4,333 | 95,462 | 10.49¢ |
| 48 | Village of Mt. Horeb | Municipal | 4,286 | 57,509 | 12.10¢ |
| 49 | New London Electric&Water Util | Municipal | 4,142 | 181,481 | 9.26¢ |
| 50 | City of Medford | Municipal | 3,964 | 113,936 | 8.75¢ |
| 51 | Richland Electric Coop | Cooperative | 3,897 | 44,378 | 20.29¢ |
| 52 | Slinger Utilities | Municipal | 3,037 | 41,885 | 11.88¢ |
| 53 | City of Richland Center | Municipal | 2,939 | 107,951 | 9.21¢ |
| 54 | City of Columbus | Municipal | 2,906 | 75,305 | 10.32¢ |
| 55 | City of Black River Falls | Municipal | 2,886 | 52,737 | 12.98¢ |
| 56 | City of Clintonville | Municipal | 2,852 | 97,828 | 11.55¢ |
| 57 | City of Kiel | Municipal | 2,831 | 104,308 | 9.54¢ |
| 58 | City of New Holstein | Municipal | 2,716 | 40,605 | 12.42¢ |
| 59 | Wisconsin Dells Electric Util | Municipal | 2,327 | 66,878 | 13.13¢ |
| 60 | Village of Prairie Du Sac | Municipal | 2,227 | 50,333 | 10.57¢ |
| 61 | Bloomer Electric & Water Co | Municipal | 2,185 | 65,433 | 8.93¢ |
| 62 | Algoma Utility Comm | Municipal | 2,050 | 33,654 | 11.28¢ |
| 63 | Village of Bangor | Municipal | 1,998 | 24,566 | 14.48¢ |
| 64 | Village of Sauk City | Municipal | 1,955 | 30,463 | 14.36¢ |
| 65 | Waterloo Light & Water Comm | Municipal | 1,926 | 32,339 | 13.33¢ |
| 66 | City of Spooner | Municipal | 1,868 | 29,792 | 11.27¢ |
| 67 | City of Barron | Municipal | 1,860 | 60,888 | 8.95¢ |
| 68 | Brodhead Water & Lighting Comm | Municipal | 1,857 | 30,820 | 12.38¢ |
| 69 | City of Lodi | Municipal | 1,801 | 26,695 | 12.52¢ |
| 70 | City of Boscobel | Municipal | 1,782 | 41,965 | 9.33¢ |
| 71 | City of Arcadia | Municipal | 1,718 | 83,420 | 9.45¢ |
| 72 | Oconto Falls Water & Light Comm | Municipal | 1,674 | 25,446 | 12.42¢ |
| 73 | Florence Utility Comm | Municipal | 1,621 | 15,276 | 15.23¢ |
| 74 | Hustisford Utilities | Municipal | 1,597 | 18,177 | 13.54¢ |
| 75 | City of Eagle River | Municipal | 1,587 | 29,100 | 12.18¢ |
| 76 | Village of Trempealeau | Municipal | 1,483 | 15,482 | 17.72¢ |
| 77 | City of Cumberland | Municipal | 1,452 | 33,183 | 11.64¢ |
| 78 | City of Fennimore | Municipal | 1,424 | 25,852 | 9.14¢ |
| 79 | Village of Pardeeville | Municipal | 1,398 | 19,105 | 13.67¢ |
| 80 | Village of Black Earth | Municipal | 1,376 | 14,996 | 12.86¢ |
| 81 | Village of New Glarus | Municipal | 1,296 | 23,343 | 11.65¢ |
| 82 | City of Westby | Municipal | 1,275 | 24,521 | 10.84¢ |
| 83 | Village of Gresham | Municipal | 1,242 | 23,594 | 13.71¢ |
| 84 | Juneau Utility Comm | Municipal | 1,166 | 44,586 | 9.70¢ |
| 85 | Village of Muscoda | Municipal | 1,138 | 55,475 | 9.30¢ |
| 86 | City of Cuba City | Municipal | 1,132 | 17,674 | 10.99¢ |
| 87 | Washington Island El Coop, Inc | Cooperative | 1,112 | 10,102 | 15.28¢ |
| 88 | City of New Lisbon | Municipal | 1,079 | 24,157 | 10.46¢ |
| 89 | Village of Mazomanie | Municipal | 986 | 54,870 | 11.56¢ |
| 90 | Whitehall Electric Utility | Municipal | 963 | 32,238 | 9.98¢ |
| 91 | Village of Stratford | Municipal | 887 | 16,025 | 11.17¢ |
| 92 | City of Cornell | Municipal | 868 | 12,054 | 10.92¢ |
| 93 | City of Princeton | Municipal | 853 | 9,706 | 14.51¢ |
| 94 | Village of Cadott | Municipal | 842 | 13,044 | 11.68¢ |
| 95 | City of Elroy | Municipal | 829 | 18,826 | 9.65¢ |
| 96 | City of Shullsburg | Municipal | 762 | 10,816 | 14.02¢ |
| 97 | Village of Cashton | Municipal | 648 | 16,292 | 9.53¢ |
| 98 | Village of Hazel Green | Municipal | 644 | 7,023 | 16.10¢ |
| 99 | Village of Belmont | Municipal | 586 | 21,150 | 11.20¢ |
| 100 | La Farge Municipal Electric Co | Municipal | 526 | 6,560 | 12.48¢ |
| 101 | City of Argyle | Municipal | 515 | 5,951 | 11.65¢ |
| 102 | Village of Viola | Municipal | 468 | 5,959 | 8.32¢ |
| 103 | Wonewoc Electric & Water Util | Municipal | 466 | 4,417 | 16.10¢ |
| 104 | Village of Benton | Municipal | 463 | 5,605 | 12.60¢ |
| 105 | Village of Merrillan | Municipal | 417 | 3,905 | 9.65¢ |
Public power vs. co-ops in Wisconsin
- Public power utilities — municipal utilities, public utility districts and state-owned utilities — are owned by the communities they serve and governed by a city council or elected board. They buy much like local governments: through public bids, board approvals and published budgets.
- Electric cooperatives are private, not-for-profit utilities owned by their members, who elect the board. Most buy power from a generation and transmission (G&T) co-op and make purchasing decisions through their own policies, often faster than public agencies.
Both publish their plans: watch board and council agendas, budgets, capital improvement plans and rate filings. Our utility funding tracker and rate case & IRP tracker show where the money is coming from.
Selling to Wisconsin utilities
- Start with the right person. Line, engineering, metering, IT and member-services managers usually define the need; the general manager or CEO and the board approve large purchases.
- Use the networks. State public power and cooperative associations, joint action agencies and G&T co-ops shape purchasing and share vendor experiences.
- Expect small teams. Many of the utilities on this list have only a handful of staff, so phone outreach and a clear reason to talk matter.
Read our guide to how public power, co-ops and water utilities buy, or see the largest public power utilities and largest electric co-ops nationally.
About this data
- Source. EIA's "2024 Utility Bundled Retail Sales – Total" (Table 10), from forms EIA-861 and EIA-861S. Average price is EIA's revenue divided by sales.
- Bundled customers only. The table counts customers who buy both energy and delivery from the utility, so it excludes distribution-only utilities and customers who buy energy from another supplier in retail-choice areas.
- Community-owned utilities only. This page lists municipal, public utility district, state-owned and cooperative utilities. Investor-owned and federal utilities are left out.
Sources
- U.S. Energy Information Administration, 2024 Utility Bundled Retail Sales – Total (Table 10): eia.gov