Kensington Sales Group
Data · Wisconsin

Public power utilities and electric co-ops in Wisconsin.

81 public power utilities and 24 electric cooperatives sold electricity directly to customers in Wisconsin in 2024. Here's every one, ranked by customers, from federal Energy Information Administration data.

Updated November 3, 2026 · By Kensington Sales Group · 2024 EIA data

Key takeaways

  • 105 community-owned utilities: 81 municipal utilities and 24 electric cooperatives reported bundled retail sales in Wisconsin in 2024.
  • Together they served 596,205 of the state's 3,219,046 bundled retail customers (19%); 12 investor-owned utilities served most of the rest.
  • The largest public power utility is Sun Prairie Utilities, with 18,498 customers.
  • The largest electric co-op is Adams-Columbia Electric Coop, with 39,455 customers.

Every public power utility and co-op in Wisconsin

Ranked by bundled retail customers in 2024, with retail sales in megawatt-hours and average price in cents per kilowatt-hour. Names are as EIA abbreviates them. Filter by type or search.

Showing all 105 utilities

#UtilityTypeCustomersSales, MWhAvg. price
1Adams-Columbia Electric CoopCooperative39,455598,84813.49¢
2Polk-Burnett Electric CoopCooperative22,157237,07015.00¢
3Riverland Energy CooperativeCooperative20,060284,39115.45¢
4Barron Electric CoopCooperative19,656306,37113.15¢
5Oakdale Electric CoopCooperative18,843369,85012.08¢
6Sun Prairie UtilitiesMunicipal18,498290,16810.77¢
7Manitowoc Public UtilitiesMunicipal18,228511,0578.69¢
8City of KaukaunaMunicipal16,612614,2109.16¢
9Scenic Rivers Energy CoopCooperative14,609226,09814.66¢
10Wisconsin Rapids W W & L CommMunicipal14,568253,58812.08¢
11City of MarshfieldMunicipal13,966356,4749.28¢
12Eau Claire Electric CoopCooperative12,682204,49913.68¢
13St Croix Electric CoopCooperative12,027198,95713.09¢
14Vernon Electric CoopCooperative11,566147,34115.21¢
15Oconomowoc UtilitiesMunicipal11,376220,21311.75¢
16Dunn County Electric CoopCooperative10,596210,39812.73¢
17Oconto Electric CooperativeCooperative10,328131,58114.71¢
18Jump River Electric Coop IncCooperative10,08593,75317.39¢
19Clark Electric CoopCooperative9,696212,22712.07¢
20City of Sturgeon BayMunicipal9,629147,19011.04¢
21Price Electric Coop IncCooperative9,59065,79521.48¢
22Bayfield Electric Coop, IncCooperative9,49178,14318.40¢
23City of MenashaMunicipal9,469475,4518.09¢
24City of StoughtonMunicipal9,443139,99011.30¢
25City of PlymouthMunicipal8,768259,0719.40¢
26Central Wisconsin Elec CoopCooperative8,30295,99020.22¢
27Jackson Electric Coop, IncCooperative8,103187,25512.00¢
28Pierce-Pepin Coop ServicesCooperative7,973122,50417.44¢
29Hartford ElectricMunicipal7,971301,0128.76¢
30Chippewa Valley Electric CoopCooperative7,937103,33215.21¢
31Rock Energy CooperativeCooperative7,789306,4538.88¢
32Village of WaunakeeMunicipal7,536136,59310.75¢
33City of River FallsMunicipal7,504128,21311.95¢
34Cedarburg Light & Water CommMunicipal7,012105,74411.35¢
35Two Rivers Water & LightMunicipal6,23880,21011.43¢
36Shawano Municipal UtilitiesMunicipal6,104263,0489.62¢
37Rice Lake UtilitiesMunicipal6,076150,7459.38¢
38City of New RichmondMunicipal5,705106,47710.54¢
39East Central EnergyCooperative5,57053,04016.38¢
40Reedsburg Utility CommMunicipal5,564231,0809.66¢
41City of Sheboygan FallsMunicipal5,121156,81011.01¢
42City of ElkhornMunicipal5,045113,49212.20¢
43Lake Mills Light & WaterMunicipal4,58062,98512.90¢
44Taylor Electric CoopCooperative4,54967,32115.69¢
45Waupun UtilitiesMunicipal4,543107,5189.87¢
46City of EvansvilleMunicipal4,46765,05914.40¢
47Jefferson UtilitiesMunicipal4,33395,46210.49¢
48Village of Mt. HorebMunicipal4,28657,50912.10¢
49New London Electric&Water UtilMunicipal4,142181,4819.26¢
50City of MedfordMunicipal3,964113,9368.75¢
51Richland Electric CoopCooperative3,89744,37820.29¢
52Slinger UtilitiesMunicipal3,03741,88511.88¢
53City of Richland CenterMunicipal2,939107,9519.21¢
54City of ColumbusMunicipal2,90675,30510.32¢
55City of Black River FallsMunicipal2,88652,73712.98¢
56City of ClintonvilleMunicipal2,85297,82811.55¢
57City of KielMunicipal2,831104,3089.54¢
58City of New HolsteinMunicipal2,71640,60512.42¢
59Wisconsin Dells Electric UtilMunicipal2,32766,87813.13¢
60Village of Prairie Du SacMunicipal2,22750,33310.57¢
61Bloomer Electric & Water CoMunicipal2,18565,4338.93¢
62Algoma Utility CommMunicipal2,05033,65411.28¢
63Village of BangorMunicipal1,99824,56614.48¢
64Village of Sauk CityMunicipal1,95530,46314.36¢
65Waterloo Light & Water CommMunicipal1,92632,33913.33¢
66City of SpoonerMunicipal1,86829,79211.27¢
67City of BarronMunicipal1,86060,8888.95¢
68Brodhead Water & Lighting CommMunicipal1,85730,82012.38¢
69City of LodiMunicipal1,80126,69512.52¢
70City of BoscobelMunicipal1,78241,9659.33¢
71City of ArcadiaMunicipal1,71883,4209.45¢
72Oconto Falls Water & Light CommMunicipal1,67425,44612.42¢
73Florence Utility CommMunicipal1,62115,27615.23¢
74Hustisford UtilitiesMunicipal1,59718,17713.54¢
75City of Eagle RiverMunicipal1,58729,10012.18¢
76Village of TrempealeauMunicipal1,48315,48217.72¢
77City of CumberlandMunicipal1,45233,18311.64¢
78City of FennimoreMunicipal1,42425,8529.14¢
79Village of PardeevilleMunicipal1,39819,10513.67¢
80Village of Black EarthMunicipal1,37614,99612.86¢
81Village of New GlarusMunicipal1,29623,34311.65¢
82City of WestbyMunicipal1,27524,52110.84¢
83Village of GreshamMunicipal1,24223,59413.71¢
84Juneau Utility CommMunicipal1,16644,5869.70¢
85Village of MuscodaMunicipal1,13855,4759.30¢
86City of Cuba CityMunicipal1,13217,67410.99¢
87Washington Island El Coop, IncCooperative1,11210,10215.28¢
88City of New LisbonMunicipal1,07924,15710.46¢
89Village of MazomanieMunicipal98654,87011.56¢
90Whitehall Electric UtilityMunicipal96332,2389.98¢
91Village of StratfordMunicipal88716,02511.17¢
92City of CornellMunicipal86812,05410.92¢
93City of PrincetonMunicipal8539,70614.51¢
94Village of CadottMunicipal84213,04411.68¢
95City of ElroyMunicipal82918,8269.65¢
96City of ShullsburgMunicipal76210,81614.02¢
97Village of CashtonMunicipal64816,2929.53¢
98Village of Hazel GreenMunicipal6447,02316.10¢
99Village of BelmontMunicipal58621,15011.20¢
100La Farge Municipal Electric CoMunicipal5266,56012.48¢
101City of ArgyleMunicipal5155,95111.65¢
102Village of ViolaMunicipal4685,9598.32¢
103Wonewoc Electric & Water UtilMunicipal4664,41716.10¢
104Village of BentonMunicipal4635,60512.60¢
105Village of MerrillanMunicipal4173,9059.65¢

Public power vs. co-ops in Wisconsin

  • Public power utilities — municipal utilities, public utility districts and state-owned utilities — are owned by the communities they serve and governed by a city council or elected board. They buy much like local governments: through public bids, board approvals and published budgets.
  • Electric cooperatives are private, not-for-profit utilities owned by their members, who elect the board. Most buy power from a generation and transmission (G&T) co-op and make purchasing decisions through their own policies, often faster than public agencies.

Both publish their plans: watch board and council agendas, budgets, capital improvement plans and rate filings. Our utility funding tracker and rate case & IRP tracker show where the money is coming from.

Selling to Wisconsin utilities

  • Start with the right person. Line, engineering, metering, IT and member-services managers usually define the need; the general manager or CEO and the board approve large purchases.
  • Use the networks. State public power and cooperative associations, joint action agencies and G&T co-ops shape purchasing and share vendor experiences.
  • Expect small teams. Many of the utilities on this list have only a handful of staff, so phone outreach and a clear reason to talk matter.

Read our guide to how public power, co-ops and water utilities buy, or see the largest public power utilities and largest electric co-ops nationally.

About this data

  • Source. EIA's "2024 Utility Bundled Retail Sales – Total" (Table 10), from forms EIA-861 and EIA-861S. Average price is EIA's revenue divided by sales.
  • Bundled customers only. The table counts customers who buy both energy and delivery from the utility, so it excludes distribution-only utilities and customers who buy energy from another supplier in retail-choice areas.
  • Community-owned utilities only. This page lists municipal, public utility district, state-owned and cooperative utilities. Investor-owned and federal utilities are left out.

Sources

  • U.S. Energy Information Administration, 2024 Utility Bundled Retail Sales – Total (Table 10): eia.gov
FAQ

Frequently asked questions

How many electric cooperatives are in Wisconsin?
24 electric cooperatives reported bundled retail electricity sales to customers in Wisconsin in 2024, according to EIA. The largest is Adams-Columbia Electric Coop, with 39,455 customers.
How many municipal and public power utilities are in Wisconsin?
81 — 81 municipal utilities — reported bundled retail sales in Wisconsin in 2024. The largest is Sun Prairie Utilities, with 18,498 customers.
How do public power utilities and co-ops in Wisconsin buy?
Municipal utilities and public utility districts are local government entities, so they generally follow Wisconsin's public procurement laws, with purchases approved by a city council or utility board. Electric co-ops are private, member-owned nonprofits that set their own purchasing policies, though projects financed through USDA's Rural Utilities Service follow its rules. See how utilities buy.
Where does this data come from?
From the U.S. Energy Information Administration's table "2024 Utility Bundled Retail Sales – Total" (Table 10), based on forms EIA-861 and EIA-861S. It counts customers who buy both electricity and delivery from the utility.

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