Key takeaways
- memoryBlue describes itself as an outsourced revenue development firm for B2B technology and professional services companies, with dedicated SDRs, a training academy and offices in the US, London and Singapore.
- It runs a dedicated public sector practice, which it says dates to 2020, for technology vendors selling to federal, state and local buyers, and publishes results for clients such as Motorola Solutions, CentralSquare and NICE.
- Kensington Sales Group works only on public-sector and utility sales, for vendors in any category, from public safety equipment to utility technology.
- If you sell technology to both businesses and government and want one global partner, memoryBlue may fit. If government, education and utilities are your whole market, KSG is built for that.
KSG and memoryBlue at a glance
| Kensington Sales Group | memoryBlue | |
|---|---|---|
| Focus | Only public-sector and utility sales | B2B technology and professional services; public sector and GovTech are among its industries |
| Who it serves | Any vendor selling to government, education or utilities | Technology and professional services companies |
| Public-sector markets | Federal, SLED, K-12 & Higher Ed, Healthcare, Tribal, Special Districts, Utilities | A dedicated public sector practice since 2020 for federal, state and local buyers, mainly for technology vendors |
| Team model | Embedded SDRs who prospect under your brand | Dedicated SDRs, ADRs and AEs; clients can hire reps onto their own team |
| Channels | Phone-led, backed by email and LinkedIn | Phone-led; says 85% of booked meetings come from calls |
| Languages | English and Spanish, across the Western Hemisphere | 30+ languages across North America, EMEA, APAC and LATAM |
| Pricing | Scoped to each program; discussed on a call | Not published; outcome-based or retainer, with about two weeks of non-billable onboarding |
| Time to start | Up and running in as little as one week | Reps complete a six-week academy before client work; onboarding about two weeks |
| Track record | 10,000+ qualified meetings since 2016 | 20+ years in business; 4.6/5 on G2 across 300+ reviews |
memoryBlue details are from its homepage and B2G lead generation page as viewed November 6, 2026, and its public sector job postings. Its claims are self-reported.
What memoryBlue offers
memoryBlue provides outsourced SDR, ADR and AE teams, plus marketing, recruiting, a sales academy and technology services. It says it works only in B2B, with technology and professional services companies, and lists cybersecurity, data analytics, professional services, fintech, public sector and GovTech among its industries. Its offices include Tysons, Virginia, Waltham, Austin, Dallas, Denver, London and Singapore.
Reps go through a 12-step hiring process and a six-week academy, are dedicated to each client and can be hired onto the client's team. memoryBlue's public sector team supports both B2B and B2G sales. Clients named on its site include Trend Micro, Gainsight, Autodesk and Accolite.
Its B2G lead generation page describes a dedicated public sector practice since 2020, with programs for federal, state and local buyers across cybersecurity, cloud infrastructure and GovTech. Results it publishes include 1,339 outbound SQLs for Motorola Solutions over 20 months with five SDRs, 988 for CentralSquare over 33 months with nine SDRs, and 209 for NICE over 12 months with two SDRs.
What KSG offers
- Embedded SDRs who learn your product and prospect under your brand, working only with government, education and utility buyers.
- Every category of vendor: technology, but also public safety equipment, utility systems, airport and transportation services, and more.
- Qualified meetings booked on your account executives' calendars, with notes on budget, timing, buying process and incumbents.
- Market intelligence gathered from every conversation. See market intelligence.
- Coverage across Federal, SLED, K-12 & Higher Ed, Healthcare, Tribal, Special Districts and Utilities, in English and Spanish.
- Results: more than 10,000 qualified meetings since 2016, including 800+ law enforcement meetings for Brother Mobile Solutions, 70 utility meetings for Siemens and $5 million in revenue from airport outreach for KOVA.
Where they differ
- Who they're built for. memoryBlue is built for B2B technology and professional services companies and adds a public sector team. KSG is built for anyone selling to government, education and utilities, whatever the product.
- Depth of public-sector coverage. KSG covers utilities, special districts, tribal governments and public healthcare systems as standard markets.
- Speed. KSG can be up and running in as little as one week. memoryBlue's model includes a six-week academy for reps and about two weeks of onboarding.
- Global reach. memoryBlue covers more than 30 languages worldwide. KSG covers the Western Hemisphere in English and Spanish.
Which is the better fit?
| Choose KSG if… | memoryBlue may fit if… |
|---|---|
| Government, education and utilities are your main or only market | You sell technology to both businesses and government |
| You sell equipment, services or systems, not only software | You're a tech or cybersecurity company |
| Your buyers include utilities, special districts, tribal governments or public hospitals | You need outbound in many languages across EMEA and APAC |
| You want to start quickly | You want the option to hire reps onto your own team later |
Questions to ask any SDR partner
- What share of your current programs sell to government, education or utilities?
- Which agency types and roles have you reached for clients like us?
- How do you handle buyers during an open solicitation?
- How long until reps are calling, and until the first qualified meeting?
- Can we speak with a client that sells to the public sector?
See also: Fed and SLED appointment setting companies, KSG vs. BAO and are outsourced programs effective for public-sector sales?
Sources: memoryBlue homepage; memoryBlue B2G lead generation (both viewed November 6, 2026); memoryBlue public sector SDR job postings (2026).
This page is written by Kensington Sales Group, which competes with memoryBlue. Descriptions of memoryBlue are based on its public website and job postings and may change; its claims are self-reported. KSG is not affiliated with, endorsed by or a partner of memoryBlue, and company names are trademarks of their owners.