Kensington Sales Group
Selling to government

Selling SaaS to government.

Who buys SaaS, how agencies buy, the rules you'll need to meet and the signals that a purchase is coming, so you can reach buyers before the bid.

Updated November 2, 2026 · By Kensington Sales Group · 5-minute read

Key takeaways

  • The federal government invests more than $100 billion in IT each year, and GAO keeps IT acquisition and management on its High-Risk List (2025 update, released January 23, 2025).
  • Common ways agencies buy SaaS: GSA MAS SIN 518210C, GSA MAS SIN 511210, GSA MAS SIN 54151.
  • Rules to plan for: FedRAMP, GovRAMP (formerly StateRAMP), TX-RAMP (Texas).
  • A contract vehicle or vendor registration makes buying easier, but it doesn't create demand. The vendors that win reach program owners before budgets and bids are set.

Who buys SaaS in government

Purchases of SaaS happen across federal agencies, states, counties, cities, school districts and colleges, hospitals, tribal governments, special districts and public utilities. The people you'll deal with usually include:

  • Federal agency CIO and CTO offices, and program offices that own a mission system
  • State CIO offices and central IT agencies (for example, Texas DIR)
  • County and city IT directors, plus department heads in finance, HR, permitting, public works and clerk offices
  • K-12 district technology directors and higher ed IT, registrar and finance offices
  • Chief information security officers who review cloud security packages
  • Purchasing agents, procurement officers and contracting officers who run the buy
  • Utility and special district IT and operations managers

The purchasing office runs the process, but the program owner who has the problem usually decides what gets bought. Reach both. See government buyer roles for how they work together.

The government SaaS market

How agencies buy SaaS

Small purchases under an agency's threshold can often be made with a quote or a purchase card. Larger purchases need a formal bid or an existing contract. These are the contract vehicles agencies commonly use for SaaS:

Contract vehicleWhat it is
GSA MAS SIN 518210C - Cloud Computing and Cloud Related IT Professional ServicesThe main GSA Schedule SIN for SaaS, IaaS and PaaS that meet the NIST cloud definition, plus related labor. Eligible for state and local cooperative purchasing.
GSA MAS SIN 511210 - Software LicensesFor software that is not delivered as a cloud service (for example, licensed or installed software). Eligible for cooperative purchasing.
GSA MAS SIN 54151 - Software Maintenance ServicesFor maintenance and support of licensed software. Eligible for cooperative purchasing.
NASPO ValuePoint Cloud and Software Solutions (successor to Cloud Solutions 2016-2026)Multi-state cooperative contract led by Utah covering SaaS, IaaS and PaaS; states join through a Participating Addendum.
NASA SEWP VIGovernment-wide acquisition contract (GWAC) for IT, communications and AV products and services, open to all federal agencies; SEWP VI launched in November 2026 with a ten-year period.

Thresholds differ by state and agency; see our state procurement thresholds. For which cooperatives cover which categories, see cooperative contracts by category.

Rules and requirements for selling SaaS

RequirementWhat it means for you
FedRAMPFederal executive agencies must use the FedRAMP process before putting any SaaS, IaaS or PaaS into production, so a cloud vendor needs a FedRAMP authorization (or a path to one) to sell broadly to federal agencies.
GovRAMP (formerly StateRAMP)A nonprofit program that sets cloud security requirements, with third-party verification, for state, local, tribal and education governments; many of these buyers ask for GovRAMP status in bids.
TX-RAMP (Texas)Texas state agencies, universities and public community colleges can only contract for cloud computing services that hold TX-RAMP certification; FedRAMP or StateRAMP authorization can be used as evidence.
Section 508 accessibilityFederal agencies must buy accessible technology, so software vendors are expected to provide an Accessibility Conformance Report (ACR), usually built on the VPAT template.
CISA Secure Software Development AttestationSoftware producers selling to federal agencies must attest that they follow secure development practices, using CISA's common form submitted through its Repository for Software Attestations and Artifacts.
CJIS Security Policy (law enforcement data)If your SaaS stores or touches criminal justice information for police, courts or corrections, you must meet the FBI CJIS Security Policy and sign the CJIS Security Addendum.

Requirements vary by agency and contract. Read each solicitation's terms, and check with the buyer when in doubt. This isn't legal advice.

Buying signals to watch

These events often mean an agency will buy SaaS soon:

  • A legacy or on-premise system is reaching end of support, or the incumbent contract is in its last option year
  • The agency posts an RFI, sources-sought notice or market research request for a cloud replacement
  • A new CIO, IT director or department head takes over, often followed by a technology review
  • A cooperative contract the agency uses is expiring or being replaced (for example, NASPO ValuePoint moving from Cloud Solutions to Cloud and Software Solutions in September 2026)
  • Budget documents or IT strategic plans name a modernization project, or the agency receives grant or modernization funding

For more, see our guide to government buying signals and the contract expirations guide.

A sales process for selling SaaS

  1. Register. Get into SAM.gov for federal work and each state or local vendor portal you'll sell into. Use our vendor registration checklist.
  2. Pick your path to purchase. Decide which contract vehicles above fit your target buyers, and whether a reseller or partner already holds one.
  3. Build the target list. Identify the agencies with the need, the budget and the buying authority, and the people who own the problem.
  4. Start conversations early. Reach program owners while budgets and requirements are still being written, not after an RFP is posted.
  5. Follow through to purchase. Help the buyer pick the method, whether a cooperative purchase, quote or formal bid. When a bid comes, use our RFP response guide.

How KSG helps you sell SaaS

Kensington Sales Group runs outbound sales development for companies selling to the public sector. Our SDRs research your target agencies, find the program owners and purchasing contacts, and book meetings for your sales team across Federal, SLED, K-12 and higher ed, healthcare, tribal, special district and utility markets. We also run bilingual English and Spanish outreach across the Western Hemisphere.

For example, we contacted 6,500 public-sector agencies for Dataminr's real-time alerting, generating hundreds of opportunities (read the case study).

See how our outsourced SDR service works.

Sources

Checked November 2, 2026.

FAQ

Frequently asked questions

Do I need FedRAMP to sell SaaS to state and local governments?
FedRAMP is a federal requirement, not a state one. Many states, counties and schools instead ask for GovRAMP (formerly StateRAMP) status, and Texas requires TX-RAMP certification for cloud services sold to state agencies and public colleges; a FedRAMP authorization can help meet those programs.
Can a city or county buy SaaS off my GSA Schedule?
Yes, if your offering is on a SIN eligible for GSA Cooperative Purchasing. SIN 518210C (cloud), SIN 511210 (software licenses) and SIN 54151 (software maintenance) are all on GSA's eligible list.
Which GSA SIN is for SaaS?
SaaS that meets the NIST cloud definition goes on SIN 518210C, Cloud Computing and Cloud Related IT Professional Services. Software that is not cloud-based goes on SIN 511210, Software Licenses.
Will an agency reject me if I don't have FedRAMP yet?
Not always. GSA's SIN 518210C ordering guide says FedRAMP recommends against making authorization a strict bid requirement and suggests scoring a vendor's FedRAMP status instead, but agencies must complete the FedRAMP process before putting the service into production.
How long does it take to sell SaaS to government?
It depends on the size of the purchase and how it's bought. Small purchases under an agency's threshold, or buys through an existing cooperative contract, can move quickly. Purchases that need a formal bid or a new budget line usually take longer, often a full budget cycle.
Can KSG help us sell SaaS to government?
Yes. Kensington Sales Group provides outsourced SDRs who research target agencies, reach the right program owners and purchasing contacts, and book qualified meetings for your sales team. Book a 30-minute call to talk it through.

Ready to build your public-sector pipeline?

Book a 30-minute call. We'll talk through your market, your ideal buyers and whether an embedded sales development team is the right fit, with no commitment.