Key takeaways
- Few lead generation firms specialize in vendors selling to utilities. Most B2B agencies serve many industries.
- Kensington Sales Group (KSG) treats utilities as a core market, including water, wastewater, municipal, co-op and public power utilities.
- SalesHive, a broad B2B outbound agency, offers an Energy & Utilities practice for vendors selling to electric, gas and water utilities.
- Krishnan & Associates offers lead generation and appointment setting for companies selling to electric and gas utilities and power generators.
Few firms specialize in utilities
There are hundreds of B2B lead generation and appointment setting firms; our directory lists more than 200. Very few say they specialize in vendors selling to utilities.
That matters because utilities buy differently from most businesses. Many are public entities with boards, councils and procurement rules. Projects start years out in capital plans and rate cases, are often designed by outside consulting engineers, and depend on funding such as State Revolving Fund loans. A team that already knows this ramps faster and asks better questions.
The firms at a glance
| Firm | Utility focus | Utility types named | Other markets |
|---|---|---|---|
| Kensington Sales Group (Kensington, MD) | A core market; KSG works only on public-sector and utility sales | Water and wastewater, municipal, cooperative, public power and investor-owned electric and gas utilities | Federal, SLED, K-12 & Higher Ed, Healthcare, Tribal, Special Districts |
| SalesHive | An Energy & Utilities practice within a broad B2B agency | Electric, gas and water utilities | SaaS, financial services, healthcare, manufacturing, professional services and others |
| Krishnan & Associates (Stamford, CT) | Energy and power sector marketing, analytics and recruiting | Electric and gas utilities and power generators | Energy industry companies |
Kensington Sales Group
KSG embeds SDRs who work only on public-sector and utility sales. For utility campaigns, our reps reach general managers, utility directors, engineers, operations leads and consulting engineers by phone, supported by email and LinkedIn, and book qualified meetings for your account executives. Every program also returns market intelligence: project timing, funding, specifiers, incumbents and objections.
- Siemens: 2,500+ municipal and co-op electric utilities contacted, 5,000+ intelligence data points and 70 qualified meetings. Case study.
- Kamstrup: market research with more than 1,000 water agencies in the US and Canada. Case study.
- Outreach in English and Spanish.
SalesHive
SalesHive describes itself as a B2B sales agency that runs outbound prospecting, including cold calling, cold email, SDR outsourcing, appointment setting and list building, with its own AI platform. It serves many industries, and its Energy & Utilities practice is described as lead generation for vendors selling to electric, gas and water utilities, booking meetings with roles such as grid modernization, utility technology, operations, cybersecurity and procurement leaders. See our SalesHive alternative page for a closer comparison.
Krishnan & Associates
Krishnan & Associates, based in Stamford, Connecticut, offers marketing, analytics and recruitment services to the energy and power sector. Its lead generation service targets leads within the utility and power generation industry for energy companies, and it describes handling the process from prospecting through appointment setting, proposals and negotiation.
How to choose a utility lead generation firm
- Match the utility type. Water and wastewater utilities, municipal electric systems, co-ops and investor-owned utilities buy differently. Make sure the firm covers yours.
- Ask who they reach. General managers, engineers, operations leads, procurement and consulting engineers all play a role.
- Ask about public-sector experience. Many utilities are government entities with boards, councils and procurement rules.
- Agree on a qualified meeting. Define the organization, role, need and timing before outreach starts.
- Ask what intelligence you'll get. Project timing, funding and specifiers are as valuable as the meetings.
- Check references from utility campaigns. Ask for results with utilities like the ones you sell to.
Selling to government more broadly? See Fed and SLED appointment setting companies.
Sources: SalesHive, Energy & Utilities; SalesHive; Krishnan & Associates, lead generation.
This page is written by Kensington Sales Group, which competes with the other firms named. Descriptions of other companies are based on their public websites as of November 1, 2026 and may change; their claims are self-reported. KSG is not affiliated with any company named here, and product and company names are trademarks of their owners.