Key takeaways
- The US public sector is tens of thousands of separate buyers with their own budgets and rules, and companies new to it need specialist help.
- KSG can brief your companies, run workshops for delegations and cohorts, and take referrals for companies that want training or a US sales team.
- Everything is delivered in English, and our country information pages are in 50 local languages.
- KSG has run outbound sales development for companies selling to US government and utilities since 2016.
Why the US public sector needs its own plan
Your trade advisers already help companies enter the US market. The public sector is a different job. The U.S. Census Bureau counted 91,438 local governments in 2025, alongside 50 state governments, federal agencies, tribal governments, public universities and thousands of utilities. Each one budgets on its own calendar, buys under its own procurement rules and has its own decision makers. On top of that, domestic-content rules such as the Trade Agreements Act and Build America, Buy America decide which products these buyers can use.
Companies that enter without a plan often spend their first year talking to the wrong buyers at the wrong time. That's where we can help your companies, and your team.
Ways to work together
- Briefings for your companies. A live online session for your member or client companies on how the US public sector buys, which segments suit which products, the registrations they'll need and how to start conversations with buyers.
- Workshops for delegations and cohorts. Our US public sector sales training, delivered to a group of companies from your country, before a trade mission or as part of an accelerator or landing program.
- Referrals. Send us companies that are ready to plan their US public sector entry. Every company you refer gets a free 30-minute call with us, and we'll keep you informed with their permission.
- Content for your advisers and companies. Link to or share our country guides and resources, such as the TAA designated countries list and the SAM.gov guide for non-US companies.
- Market intelligence. For a sector your agency is promoting, we can identify the US buyers most likely to need it and how they buy.
We'll agree the scope, format and any fees with you on a first call.
What your companies get
Companies can start in two ways. Training teaches their own team to build a US public sector sales and marketing program. Our US market entry service puts KSG's sales development team to work for them, from validating demand to building a US pipeline. See training vs. embedded SDRs vs. a distributor for how to choose. Companies can also take our readiness assessment first, to see where they stand.
Who we work with
We work with national export and trade promotion agencies, the commercial sections of embassies and consulates in the US, bilateral chambers of commerce, regional development agencies, industry clusters and associations, and accelerators with US landing programs. Some of the national agencies whose companies could use this:
Europe
| Country | Export or trade promotion agency |
|---|---|
| United Kingdom | Department for Business and Trade |
| Ireland | Enterprise Ireland |
| France | Business France |
| Germany | Germany Trade & Invest (GTAI) and the German American Chambers of Commerce |
| Netherlands | Netherlands Enterprise Agency (RVO) |
| Belgium | Flanders Investment & Trade, hub.brussels and AWEX |
| Spain | ICEX España Exportación e Inversiones |
| Portugal | AICEP Portugal Global |
| Italy | ITA – Italian Trade Agency |
| Switzerland | Switzerland Global Enterprise |
| Austria | Advantage Austria |
| Denmark | The Trade Council |
| Sweden | Business Sweden |
| Norway | Innovation Norway |
| Finland | Business Finland |
| Poland | Polish Investment & Trade Agency (PAIH) |
| Czech Republic | CzechTrade |
Americas
| Country | Export or trade promotion agency |
|---|---|
| Canada | Trade Commissioner Service |
| Brazil | ApexBrasil |
| Chile | ProChile |
| Colombia | ProColombia |
| Costa Rica | PROCOMER |
| Peru | PROMPERÚ |
Asia-Pacific and Middle East
| Country | Export or trade promotion agency |
|---|---|
| Japan | JETRO |
| South Korea | KOTRA |
| Taiwan | TAITRA |
| Singapore | Enterprise Singapore |
| Australia | Austrade |
| New Zealand | New Zealand Trade and Enterprise |
| Israel | Israel Export Institute |
Agencies listed as examples of the organizations we can work with. A listing doesn't mean the agency has partnered with or endorsed KSG.
About KSG
Kensington Sales Group has run outbound sales development for companies selling to US government and utilities since 2016, booking more than 10,000 qualified meetings for clients. We cover federal, state and local government, K-12 and higher education, healthcare, tribal governments, special districts and utilities, and we have bilingual English and Spanish callers.