Key takeaways
- Private, live virtual workshops for your team, not a public course. You choose the dates.
- Built around your products and the US buyers you want to reach.
- Delivered in English, scheduled for your time zone, followed by coaching while you launch.
- Tell us about your team below and we'll get back to you to set up a first call.
How the workshops work
Every workshop series is private to your company, so the examples, buyers and exercises come from your own products and target markets. We agree the number of sessions, the dates and the scope with you on a first call, and schedule the sessions at a time that works for your team, whether that's in Europe, Asia-Pacific or Latin America. Sessions are live on video, and delivered in English.
Export agencies and chambers of commerce can also request workshops for a group of companies. See our page for trade agencies.
Agenda
- How the US public sector buys. Federal, state and local government, K-12 and higher education, healthcare, tribal governments, special districts and utilities: budgets, procurement methods and who decides.
- Choosing your first segments. Where your product fits best, sizing the market and building a target account list.
- Registrations and compliance. SAM.gov and NCAGE codes, state and local vendor registration, and domestic-content rules such as the Trade Agreements Act and Build America, Buy America.
- Marketing to government buyers. Positioning and messaging, and the publications, conferences and associations public buyers trust.
- Outbound sales development. Call and email sequences, outreach that respects procurement rules, and qualifying meetings.
- Pipeline, buying paths and your US team. Direct sales, resellers, cooperative contracts and prime contractors; pipeline metrics; and when and whom to hire in the US.
What to bring
- The products or services you want to sell in the US, and any public-sector customers you have at home.
- The US markets or buyer types you're considering, even if you haven't decided.
- The people who'll own US sales and marketing, so they can do the exercises on real accounts.
- Optional: your results from the readiness assessment.
After the workshops
After the workshops, KSG coaches your team while you launch: reviewing your target lists, messaging and outreach, and helping you work through real conversations with US buyers. If you'd rather have a team build the pipeline for you, our US market entry service picks up where the training ends.
Request a workshop
Tell us about your team and we'll get back to you to set up a first call.
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