Key takeaways
- Civic IQ's SDR Service is a human-operated outbound team that works from Civic IQ's buying signals. Its site says pricing starts at $2,000 a month and requires an active Civic IQ platform subscription.
- Civic IQ says its SDRs make 40 to 50 calls a day and typically book 4 to 8 qualified meetings a month, and that volume isn't guaranteed.
- KSG's embedded SDRs work only on public-sector and utility sales, need no software subscription, and cover federal, healthcare, tribal, special districts and utilities as well as state, local and education.
- If you already pay for Civic IQ and sell mainly to state, local and education agencies, its SDR Service is an add-on to consider. If you need broader coverage or a program built around your brand and markets, KSG fits.
KSG and Civic IQ at a glance
| Kensington Sales Group | Civic IQ SDR Service | |
|---|---|---|
| What it is | A sales development firm: embedded SDR teams for public-sector and utility sales | An add-on SDR service (also called Pipeline as a Service) from a public-sector sales intelligence platform |
| Outbound team | Dedicated SDRs, phone-led, backed by email and LinkedIn | A dedicated Civic IQ SDR team using phone calls and email sequences |
| Activity and output | Scoped to your goals; 10,000+ qualified meetings booked for clients since 2016 | 40–50 calls a day; typically 4–8 qualified meetings a month, not guaranteed |
| Where the data comes from | Your CRM and data tools (Civic IQ included), KSG's own research and what reps learn on every call | Civic IQ signals: board minutes, budget proposals, RFIs, approved budget lines and contracts nearing renewal |
| Markets | Federal, SLED, K-12 & Higher Ed, Healthcare, Tribal, Special Districts, Utilities | State, local and education agencies; cites 100,000+ agencies |
| Software required | None; KSG works in your CRM | An active Civic IQ platform subscription |
| Pricing | Scoped to each program; discussed on a call | From $2,000 a month for the service, plus the platform; no setup or per-meeting fees |
| Time to start | Up and running in as little as one week | Onboarding in the first week; first meetings typically in weeks two or three |
| Languages | English and Spanish, across the Western Hemisphere | Not stated |
Civic IQ details are from its SDR Service page as viewed November 6, 2026. Its claims are self-reported.
What Civic IQ offers
Civic IQ describes its platform as public-sector sales intelligence: agency spending and purchase order data, decision-maker and incumbent contacts, AI analysis of public meetings, and early visibility into projects months before an RFP.
Its SDR Service puts a dedicated Civic IQ SDR team to work on those signals. Onboarding covers your ideal customer profile, messaging, calendar connection and signal priorities, typically within the first week. SDRs make 40 to 50 calls a day plus email follow-up, aim to reach agencies 6 to 18 months before an RFP, and book meetings straight onto your calendar. Civic IQ says the service starts at $2,000 a month with no setup or per-meeting fees, requires an active platform subscription, and varies by market, scope and team size. It reports a typical 4 to 8 qualified meetings a month and says volume isn't guaranteed.
What KSG offers
- Embedded SDRs who learn your product and prospect under your brand, working only with government, education and utility buyers.
- Phone-led outreach backed by email and LinkedIn.
- Qualified meetings booked on your account executives' calendars, with notes on budget, timing, buying process and incumbents.
- No software to buy. KSG works from the data you already have, including Civic IQ signals, and everything lands in your CRM.
- Coverage across Federal, SLED, K-12 & Higher Ed, Healthcare, Tribal, Special Districts and Utilities, in English and Spanish.
- Results: more than 10,000 qualified meetings since 2016, including 800+ law enforcement meetings for Brother Mobile Solutions, 70 utility meetings for Siemens and $5 million in revenue from airport outreach for KOVA.
Where they differ
- Coverage. Civic IQ's SDR Service is built around state, local and education agencies. KSG also covers federal agencies, healthcare systems, tribal governments, special districts and utilities.
- Platform. Civic IQ's service requires its platform subscription. KSG has no software to buy and works from whatever data you already use.
- Scope. Civic IQ prices a defined service from $2,000 a month. KSG scopes each program around your markets, goals and team, which suits companies building a larger or multi-market pipeline.
- Intelligence. Both teams work from public signals. KSG also reports what reps learn on every call, such as budgets, timing, incumbents and who decides, as a standing deliverable. See market intelligence.
- Language. KSG runs outreach in English and Spanish, including across Central and South America.
Which is the better fit?
| Choose KSG if… | Civic IQ's SDR Service may fit if… |
|---|---|
| Your buyers include federal agencies, utilities, healthcare systems, tribal governments or special districts | Your buyers are mainly state, local and education agencies |
| You don't want to add a data platform subscription | You already subscribe to Civic IQ |
| You want a program scoped to several markets or a larger pipeline goal | You want a smaller, fixed-price program to test outbound |
| You need Spanish-language or Latin American outreach | Your outreach is in English only |
Questions to ask any public-sector SDR service
- Who will make the calls, and how long have they sold to government?
- Which markets have you booked meetings in for clients like us?
- What counts as a qualified meeting, and what happens when one doesn't hold?
- Do we need your software to use your service, and what do we keep if we cancel?
- Can we speak with a current client in our segment?
See also: Starbridge vs. Civic IQ vs. KSG, KSG vs. Starbridge and Fed and SLED appointment setting companies.
Sources: Civic IQ SDR Service (viewed November 6, 2026); Civic IQ homepage (viewed November 6, 2026).
This page is written by Kensington Sales Group, which competes with Civic IQ's SDR Service. Descriptions of Civic IQ are based on its public website and may change; its claims are self-reported. KSG is not affiliated with, endorsed by or a partner of Civic IQ, and company names are trademarks of their owners.