Key takeaways
- Starbridge describes itself as an AI go-to-market platform for selling to government and education. Its Outbound as a Service adds GTM engineering, cold-calling SDRs, email campaigns and CRM reporting on top of its buying signals.
- Kensington Sales Group is a sales development firm, not a software company. Its embedded SDRs work only on public-sector and utility sales and can start from any data source, including Starbridge.
- Starbridge's site focuses on state and local government, K-12 and higher education. KSG also covers federal, healthcare, tribal, special districts and utilities, in English and Spanish.
- If you want data, software and outbound from one vendor for state, local and education buyers, Starbridge's bundle may fit. If you want a phone-led team that covers every public-sector market you sell to, KSG is built for that.
KSG and Starbridge at a glance
| Kensington Sales Group | Starbridge | |
|---|---|---|
| What it is | A sales development firm: embedded SDR teams for public-sector and utility sales | An AI go-to-market platform for government and education sales, with a managed outbound service |
| Outbound service | Dedicated SDRs who prospect under your brand, mostly by phone, backed by email and LinkedIn | Outbound as a Service: GTM engineering, cold-calling SDRs, email campaigns, CRM integration and pipeline reporting |
| Where the data comes from | Your CRM and data tools (Starbridge included), KSG's own research and what reps learn on every call | Starbridge's own signals, such as contract expirations, board minutes, budgets, strategic plans and grants, with AI account scoring |
| Markets | Federal, SLED, K-12 & Higher Ed, Healthcare, Tribal, Special Districts, Utilities | Government agencies (especially state and local), K-12 and higher education; utilities, federal and tribal markets aren't mentioned on its site |
| Software required | None; KSG works in your CRM | Outbound runs on Starbridge's platform and syncs to HubSpot or Salesforce |
| Market intelligence | Reported from every conversation: budgets, timing, incumbents and who decides | Buying signals, vendor spend intelligence and account scoring from public data |
| Languages | English and Spanish, across the Western Hemisphere | Not stated |
| Pricing | Scoped to each program; discussed on a call | Not published; demo required |
| Track record | 10,000+ qualified meetings booked for clients since 2016 | Says it's used by 600+ GTM teams; cites $16.4M in new pipeline for ClearGov (customer-reported) |
Starbridge details are from its homepage and Outbound as a Service page as viewed November 6, 2026. Its claims are self-reported.
What Starbridge offers
Starbridge describes itself as an AI go-to-market platform for companies that sell to government and education. The platform monitors public entities for buying signals, enriches contacts, scores accounts, analyzes vendor spend, finds bids and drafts proposals, and offers access to purchasing contracts such as Texas DIR, Sourcewell and NASPO. It integrates with Salesforce and HubSpot.
Its managed Outbound as a Service combines GTM engineering to segment your market and prioritize accounts, cold-calling SDRs it describes as trained in public-sector procurement, email campaigns built on Starbridge signals, CRM integration and pipeline reporting. Starbridge says its SDRs qualify each meeting for need, timing and budget. Customers named on its site include ClearGov, GovWell, Gravyty, Zencity and Mark43.
What KSG offers
- Embedded SDRs who learn your product and prospect under your brand, working only with government, education and utility buyers.
- Phone-led outreach backed by email and LinkedIn, because public-sector inboxes are crowded and a knowledgeable voice gets the meeting.
- Qualified meetings booked on your account executives' calendars, with notes on budget, timing, buying process and incumbents.
- No platform lock-in. KSG works from the data you already have, including Starbridge signals, and everything lands in your CRM.
- Coverage across Federal, SLED, K-12 & Higher Ed, Healthcare, Tribal, Special Districts and Utilities, in English and Spanish.
- Results: more than 10,000 qualified meetings since 2016, including 800+ law enforcement meetings for Brother Mobile Solutions, 70 utility meetings for Siemens and 22 federal leads in one quarter for Verizon.
The real difference: platform-first or people-first
Starbridge starts with data. Its outbound team is a way to put its signals to work, and the strength of the offer is how much it can see across state and local government and education.
KSG starts with conversations. A signal tells you where to look; a call tells you whether there's an opportunity, who decides, when the money moves and how the agency feels about its current vendor. KSG's SDRs work only on public-sector and utility sales, so they bring that context to every call and report what they learn back to your team.
The two can also work together: a data platform finds the accounts and a specialist team works them. See our Starbridge + SDRs playbook.
Which is the better fit?
| Choose KSG if… | Starbridge may fit if… |
|---|---|
| You sell to federal agencies, utilities, healthcare systems, tribal governments or special districts, not just state, local and education | Your buyers are mainly state and local government, K-12 and higher education |
| You want a phone-led team that learns your product and represents your brand | You want data, software and outbound from a single vendor |
| You already have data tools, or don't want another platform subscription | You plan to use Starbridge for signals, RFPs and contract vehicles anyway |
| You need outreach in Spanish or across Latin America | Your outreach is in English only |
Questions to ask any public-sector outbound provider
- Who will make the calls, and how long have they sold to government?
- Which markets have you booked meetings in for clients like us, beyond state and local government?
- What counts as a qualified meeting, and what happens when one doesn't hold?
- Do we need your software to use your service, and what do we keep if we cancel?
- Can we speak with a current client in our segment?
See also: Starbridge vs. Civic IQ vs. KSG, KSG vs. Civic IQ and Fed and SLED appointment setting companies.
Sources: Starbridge homepage (viewed November 6, 2026); Starbridge Outbound as a Service (viewed November 6, 2026).
This page is written by Kensington Sales Group, which competes with Starbridge's outbound service. Descriptions of Starbridge are based on its public website and may change; its claims are self-reported. KSG is not affiliated with, endorsed by or a partner of Starbridge, and company names are trademarks of their owners.