Key takeaways
- SalesRoads describes itself as a sales outsourcing agency for appointment setting, lead generation and outsourced SDRs, serving manufacturing, FED & SLED, healthcare and SaaS.
- Its FED & SLED program offers a dedicated outsourced sales development team, and it publishes a case study for AchieveIt, a government software company, with 937 appointments set with local government.
- Kensington Sales Group works only on public-sector and utility sales, reports market intelligence from every call and runs outreach in English and Spanish.
- If you want one agency for both commercial and government programs, SalesRoads may fit. If government, education and utilities are your whole market, KSG is built for that.
KSG and SalesRoads at a glance
| Kensington Sales Group | SalesRoads | |
|---|---|---|
| Focus | Only public-sector and utility sales | Sales outsourcing across manufacturing, FED & SLED, healthcare and SaaS |
| Public-sector markets | Federal, SLED, K-12 & Higher Ed, Healthcare, Tribal, Special Districts, Utilities | State agencies, municipalities, school districts, health departments, law enforcement, higher ed and special districts |
| Team model | Embedded SDRs who prospect under your brand | A dedicated outsourced sales development team; says reps have 5–10 years of industry experience |
| Channels | Phone-led, backed by email and LinkedIn | Outbound calling and email, with list building from 14+ data sources |
| Market intelligence | Reported from every conversation; also a standalone service | A "Go-To-Market Lab" that tests messaging before scaling campaigns |
| Time to start | Up and running in as little as one week | Outsourced SDR programs launch in about 15 business days |
| Terms and pricing | Scoped to each program; discussed on a call | No long-term commitment; prices not published |
| Languages | English and Spanish, across the Western Hemisphere | Not stated |
| Government results | 10,000+ qualified meetings since 2016 | 937 appointments with local government for AchieveIt |
SalesRoads details are from its homepage and FED & SLED page as viewed November 6, 2026. Its claims are self-reported.
What SalesRoads offers
SalesRoads describes itself as a sales outsourcing partner offering appointment setting, lead generation, outsourced SDR programs, outbound calling and email, list building and account-based marketing data. It's based in Boca Raton, Florida, says it has no long-term commitments, and lists manufacturing, FED & SLED, healthcare and SaaS among its industries.
Its FED & SLED page describes a "fit-to-purpose" outsourced sales department for buyers across state agencies, municipalities, school districts, health departments, law enforcement, higher education and special districts such as housing authorities, transportation agencies and utility districts. It says it has spent 19 years learning to book government meetings, and its AchieveIt case study reports 937 appointments set with local government.
What KSG offers
- Embedded SDRs who learn your product and prospect under your brand, working only with government, education and utility buyers.
- Phone-led outreach backed by email and LinkedIn.
- Qualified meetings booked on your account executives' calendars, with notes on budget, timing, buying process and incumbents.
- Market intelligence gathered from every conversation. See market intelligence.
- Coverage across Federal, SLED, K-12 & Higher Ed, Healthcare, Tribal, Special Districts and Utilities, in English and Spanish.
- Results: more than 10,000 qualified meetings since 2016, including 800+ law enforcement meetings for Brother Mobile Solutions, 70 utility meetings for Siemens and 22 federal leads in one quarter for Verizon.
Where they differ
- Specialist vs. industry program. Government is one of SalesRoads' industries. For KSG it's the only market, so every rep, process and data source is built around public-sector and utility buyers.
- Utilities and federal. SalesRoads' FED & SLED page centers on state, local and education buyers and mentions utility districts among special districts. KSG treats federal agencies and utilities, from public power and co-ops to water and wastewater, as core markets, along with tribal governments and public healthcare systems.
- Intelligence. KSG reports what reps learn on every call, such as budgets, timing, incumbents and who decides, as a standing deliverable.
- Speed and language. KSG can start in as little as one week and runs outreach in English and Spanish, including across Central and South America.
Which is the better fit?
| Choose KSG if… | SalesRoads may fit if… |
|---|---|
| Government, education and utilities are your main or only market | You run commercial and government programs and want one agency for both |
| Your buyers include federal agencies, utilities, tribal governments or public hospitals | Your buyers are mainly state and local government and education |
| You want market intelligence from every conversation | Meetings are the main deliverable you need |
| You need outreach in Spanish or across Latin America | Your outreach is in English only |
Questions to ask any Fed and SLED partner
- What share of your current programs sell to government, education or utilities?
- Who will make the calls, and how long have they sold to government?
- What counts as a qualified meeting, and what happens when one doesn't hold?
- What will we learn from each conversation beyond the meeting itself?
- Can we speak with a current client in our segment?
See also: Fed and SLED appointment setting companies, KSG vs. BAO and KSG vs. memoryBlue.
Sources: SalesRoads homepage; SalesRoads FED & SLED (both viewed November 6, 2026).
This page is written by Kensington Sales Group, which competes with SalesRoads. Descriptions of SalesRoads are based on its public website and may change; its claims are self-reported. KSG is not affiliated with, endorsed by or a partner of SalesRoads, and company names are trademarks of their owners.